Chief Executive Officer (CEO), Mygames Bv
Search every verified Elena Grigorian interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Elena Grigorian, CEO of MY.GAMES, has spoken publicly about the company’s approach to branding and user acquisition. In a March 2024 presentation, she described the company’s shift toward branding campaigns for mobile games, noting that the gaming industry has historically been performance-oriented and that adapting to less predictable branding models required new metrics and expertise. She stated that the company saw a significant revenue impact from its first branding campaign, but cautioned that such campaigns require careful target audience selection and that drastic changes to existing user acquisition campaigns should be avoided. Grigorian has also commented on the broader industry downturn. In a November 2023 podcast, she attributed the industry’s struggles to the rise of cheaper entertainment options such as short video, and argued that companies should focus on attracting and monetizing a mass, non-targeted audience rather than relying solely on high-spending players. She cited MY.GAMES’ diversification strategy and focus on existing revenue-generating products as key to maintaining stable growth. Additionally, she noted that the company has a 45% share of women in leadership roles, and described finding work-life balance as a personal challenge.
“The bad news for all of us this these two matrics tend to get closer to each other over the time and this trend it's almost impossible to change and impossible to reverse. Your cost of paying users is constantly growing due to growth penetration of your game and constant repletion of the relevant core audience of your...”
“We have opportunity to have significant impact on our Revenue with help of The Branding campaign that was important for us.”
“the gaming industry has always overcome all economic crisises smoothly and it's the first time that during the any economic crisis games it's not so not so not in the good shape and my belief is the games has always been the cheapest entertainment which has always rather won in times of Crisis but everything has change...”
“we should stop praying for the surge payers it's time to learn how to work with mass non-targeted audience we should think how to attct it but what is much more crucial uh is how to keep it in our games and how to monetize it because it's much more difficult than to make the game and monetize the the players”
“I think that number one it's definitely the diversification strategy that we have it persuade our partners greatly because this diversification help us to have a stable business taking into account that the gaming business is heat driven business and usually it's up and down and so on but while you have huge portfolio...”
“in any difficult times I'm sorry it's worth focusing your efforts on the main things for us definitely the main things it's our main products that already generate the notice noticeable revenue for us and it's worse looking for additional source of Revenue in them enhancing operations alternative platforms new territor...”
... a short introduction my name is yena Gregorian and I'm a CE of my games I have been working for the gaming industry for more ...
Istanbul Gaming Summit https://rsvp.withgoogle.com/events/think-games-istanbul-i-google-x-deconstructor-of-fun Elena Grigorian ...
In a time when investors are calling for prudence and playing it safe, one company has managed to not only persevere but prevail.
Sign in to search the full transcript archive, filter by topic, and access every quote from Elena Grigorian.
The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →