CEO, Scandinavian Tobacco As
Search every verified Niels Frederiksen interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Niels Frederiksen, CEO of Scandinavian Tobacco Group, stated in a November 2021 presentation that the company's vision is to become "the undisputed global leader in cigars." He described the company as "the strongest company in the cigar industry" and said it is "better positioned than any other company to further consolidate the industry," citing financial strength, expertise, and intention. Frederiksen noted that the company has moved to a "new level of capacity" for acquisitions due to improved earnings and control of the business, and he pointed to the Agile transaction as an example of how regulation has created M&A opportunities. Frederiksen emphasized that Scandinavian Tobacco Group is "not a mainstream tobacco company" and avoids direct competition with large tobacco firms. He discussed the company's strategy to "premiumize" the handmade cigar category, describing it as a luxury category accessible to a broad range of consumers. Regarding new categories, Frederiksen said the company is exploring areas such as smokable hemp, with a test launch of a "Versa" product in three to five U.S. states, describing it as a niche market for a non-nicotine smoking experience. He also highlighted ongoing efforts to professionalize the business, including implementing a global SAP system and upgrading skills in digitalization and strategy execution.
“We are not going out and investing a lot of money in this so we are going to explore these categories we're going to start experimenting and the best example is really our versa hip product in the u.s we're talking about a test launch in three to five states in the u.s on smokable hemp the non-intoxicating part of the...”
“We do believe that with the acquisitions we have made and with the progress we are making in the earnings of the company we have moved ourselves to a new level of capacity so we can actually afford more acquisitions today based on basically being in better control of the business making it making more money so from tha...”
“It is my clear belief that we are the strongest cigar, the strongest company in the cigar industry and we are better positioned than any other company to further consolidate the industry. We have the financial strength, the expertise and the intention to consolidate the industry further.”
“We are not a mainstream tobacco company and we try to avoid going up head to head with big tobacco companies. We have a well-balanced portfolio both across the product categories but also across the geographies and this is part of the risk mitigation against new regulation which still has a regional approach.”
Thank you graham and thank you nils now it's time for our first q a session a relatively short one there will be two ways to conduct ...
... and scandinavian tobacco group is first and foremost a cigar company and our vision is to become the undisputed global leader ...
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