Episode 65: Non-Traditional Tactics for Deal-Driven Growth, with Andrew MacKinnon
Andrew MacKinnon set about developing non-traditional tactics to create participation between brands and their audiences. 18 years on, his agency delivers campaigns for the country's biggest brands: Telstra, TAC, Nike, NAB, General Mills, Mecca, Myer and CUB. What You Will Learn: • How guerrilla marketing led to many of Andrew’s early deals • The process of adding his brother as a business partner • How he has leveraged money to create opportunities in a variety of sectors • His start in real-estate, including his island bar…