Javier Bardají

Chief Executive Officer, Atresmedia Corporación De Medios De Comunicación

Search every verified Javier Bardají interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Javier Bardají, CEO of Atresmedia, has spoken at multiple events in 2022 and 2024 about the role of media in sustainability and social responsibility. At the 2022 Mentes AMI educational event, he stated that social media platforms have become "the new generators of opinion" but criticized them for distributing information without acting as editors, saying their algorithms "do not know, do not care if the news or the fact is true or is a fake" and that they "seek clicks at any price." He contrasted this with Atresmedia's approach, saying the company does not renounce its editorial responsibility and aims to "increase the quality of conversations" rather than "save the country." At the ESG Spain 2022 forum, Bardají said that sustainability "is no longer a choice but a necessity" for any company's strategy, and that Atresmedia is focusing on the "S" (social) aspect of ESG, including media literacy for young people and corporate volunteer programs. He also stated that the company is working on reducing CO2 emissions, improving governance, and linking executive compensation to sustainability goals. In a 2024 roundtable on sustainability, Bardají argued that media companies must consider the social impact of their content, describing some content as "toxic" and saying that "we have to introduce reflection and emotion" into content creation to build "a community of shared values."