Rainer Hüttenberger

CEO (Spokesman of the Executive Board), Sto

Search every verified Rainer Hüttenberger interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. At a Sto New Year’s event in January 2020, Rainer Hüttenberger identified four major drivers that he said would significantly influence cities, buildings, and daily life: climate change, migration, social inequality, and artificial intelligence. He stated that these drivers are closely interconnected, which he described as making it complex to develop strategies for the city or house of the future. Hüttenberger suggested that climate change should be viewed not as a threat but as a chance, and that cities would need to be redesigned as organic systems capable of handling heat, heavy rain, and drought. Hüttenberger also discussed trends affecting the company, citing digital transformation as a key focus. He said this includes digitizing internal processes and customer relationships. He noted a trend toward prefabricated wall and facade elements, which he attributed to a desire for greater productivity and quality control on construction sites. Despite the emphasis on digital tools, Hüttenberger stated that human relationships remain essential for long-term success with customers.