Chief Marketing & Digital Officer, Wickes
Verified interview transcripts, podcast appearances, and direct quotes from Gary Kibble, Chief Marketing & Digital Officer at Wickes. AI-verified speaker identity with full-text searchable transcripts.
“I stress that marketing is an investment as opposed to a cost. It might sound very subtle but it's very important in terms of how you position marketing's contribution around the board table and I think actually socializing econometric performance around the board table does shift the perception of marketing quite quic...”
“I'm really proud of some work we've been doing around an AI machine learning model which has created something that we call the missions motivation engine or the MME which effectively predicts the missions that customers are on before we know they're on them which means we can then talk to them about relevant communica...”
“it's one of the UK's largest Home Improvement retailers turns over about 1.6 billion pounds. We were one of the beneficiaries of covid so the business has grown by about 30 to 33 since 2019 and what we observed is a new Target consumer coming into the market many of them coming into DIY for the first time we've seen ab...”
“as a chief marketing and digital director I was less warm to being told that some of our channels are but you know that said sometimes you just gotta suck it up right so I'm gonna put that one past me. I think what you described is really really interesting it is a channel that we are trying to and starting to obsess a...”
In this Q&A series, Suzie Walker, MD & Founder of Suzie Walker Executive Search, interviews successful senior leaders who ...
Gary Kibble, Wickes' Chief Marketing and Digital Officer. “As a digitally led service enabled business we want to engage and ...
Sign in to search the full transcript archive, filter by topic, and access every quote from Gary Kibble.
The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →