🛑Livestream Replay: Xiaomi's Lei Jun Hosts a Live Stream with Shu Qi to Hand Over Cars

Welcome everyone to CEO Lei Jun's live stream. I am Li Xiaoshuang from Xiaomi Auto. Today, as you can see, we are at our Xiaomi Auto Super Factory in Beijing Yizhuang. Behind me, there are many factory workers. Please say hello to everyone in the live stream. Good morning everyone. Today, we are about to hold the first batch of YU7 GT delivery ceremony. After this ceremony, the nationwide delivery of YU7 GT will officially begin. The scene is very lively. Next, we will invite CEO Lei and Xiaomi Auto's endorser, Miss Shu Qi, to deliver the cars together. Let's welcome CEO Lei and Miss Shu Qi with warm applause. Wow. Come, welcome CEO Lei, welcome Miss Shu Qi on stage. Welcome, welcome. CEO Lei, Miss Shu Qi, please say hello to the audience.

Hello, everyone. I am Shu Qi. I am very happy to be here at the first sale and delivery event of the Xiaomi SU7. The first sale ceremony. So, I'm very happy.

Yes, because when I was filming the YU7 commercial, I was on a journey. I also read a poetry collection by Tagore. So besides giving this book, I also printed a journey passage from it on my signed poster with the YU7, and I will give them to the owners, hoping they can drive the YU7 to see the world, experience more journeys, and see more scenery, and live a happier life.

So later, Miss Shu will prepare two small gifts for the owners. One is the poetry collection, which includes a line from the YU7 commercial. The other is a signed poster. We are very grateful to Miss Shu for these gifts. Miss Shu, is this your first time at our factory? Yes, very excited. What do you want to see? Have you seen a factory before? I haven't seen a car factory, that's true. After the ceremony, we will invite Miss Shu to visit our Xiaomi Auto Factory. Actually, our factory received 130,000 visitors last year. Many people make reservations to visit. Yes, you can basically make a reservation online. Yes, but because there are so many reservations, there is still some queuing. So today, we will take this opportunity to let everyone see inside our factory through the live stream. Also, I heard from your team that you want to taste one of our foods. What is it? Yes, because I saw CEO Lei's live stream last time where he introduced Xiaomi ice cream. Haha, the Xiaomi canteen ice cream. Is there a Max version? Yes, so I really want to eat it. Our administrative colleagues are very creative. They also develop different products. Ice cream is our latest hit. I asked them to prepare some for you to taste later. Good, we are very much looking forward to it. I believe our owners are also eager to come on stage. So let's welcome the most honored guests with the warmest applause. Camera, please give us the shot. Everyone, please give a very warm welcome. Wow, such a heroic look. Welcome to our Xiaomi Auto Factory. Hello, hello. Welcome, welcome. We can stand a bit closer. Miss Shu and CEO Lei, please say a simple hello to the owners. Everyone is probably still nervous today, I mean, if I were you, I wouldn't know what to say. Like me now, haha. Miss Shu, please say hello to these owners. Hello, I think you are especially lucky to be the first batch to get the YU7, to enjoy it first. Very lucky. I hope you like it. Thank you for choosing our YU7 GT.

Yes, very excited.

What do you want to see?

I... Have you seen a factory before? I haven't seen a car factory. That's true.

I heard from your team that you also want to taste one of our foods. What is it?

Yes, because I watched CEO Lei's live stream where he introduced Xiaomi ice cream. Haha, the Xiaomi canteen ice cream. Is there a Max version? Yes, so I really want to eat it.

Our administrative colleagues are very creative. They develop different products. Ice cream is our latest hit. I asked them to prepare some for you to taste later.

Now, I believe our owners can't wait to come on stage. Let's welcome today's most honored guests with the warmest applause. Camera, please give us the shot. Everyone, please give a very warm welcome.

Wow, so heroic. Welcome to our Xiaomi Auto Factory. Hello, hello. Welcome, welcome. Can we stand a bit closer? Miss Shu and CEO Lei, please say a simple hello to the owners.

Now, we have six groups of owners at the scene. We will deliver six YU7 GTs. We will proceed from number one to six, and then we will take a group photo at the end. Now, let's officially start with the first owner. This way, please. Let's see what the first car is. This is Ms. Zhang from Beijing. Now, CEO Lei and Ms. Zhang will unveil the car together. Let's count down: three, two, one, unveil! This is a cherry red YU7 GT. It should be the fully loaded version. Please have the hostess bring Miss Shu's gift. Give it to the owner, thank you. Please briefly introduce yourself and your family. Ms. Zhang, why did you choose Xiaomi? The car perfectly fits our family's needs. My husband cares about safety and comfort, while my daughter and I love the stylish and generous appearance, especially cherry red. It perfectly matches our preferences. Also, I really admire Miss Shu Qi as the spokesperson. So I placed the order without hesitation as soon as it was announced. It shows that Miss Shu's endorsement moved you further. Yes, yes. A small question: Did you unanimously choose cherry red, or did you argue for half an hour? We decided unanimously, no argument at all. Thank you. Actually, many families argue for half an hour to two hours over the color. It's rare to reach a consensus as quickly as you did. It's because the car is so beautiful. Thank you. Our spokesperson did a great job. Now, let's take a commemorative photo. Cameraman, please take a photo together. Please gather a bit closer. Thank you.

Thank you. I am from a university in Beijing. I am honored to be here today with my husband and daughter for the delivery.

It's mainly because the car is so beautiful. Thank you.

Our spokesperson is well chosen. Now, let's take a photo. Thank you. Next, let's look at the second car. The second owner is Ms. Wu from Tianjin and her family. CEO Lei and the owner will unveil the car. Countdown: three, two, one, unveil! Also a cherry red YU7 GT. Miss Shu, please give the gift. Thank you. Please briefly introduce how you chose this car and why cherry red.

First, I brought my sister, who is already a Xiaomi owner. Second, I think my YU7 GT and I are a mutual choice. It can commute, travel, and climb mountains. It feels custom-made for me. Thank you. And with our goddess Shu Qi and CEO Lei, I am especially happy to meet you today.

Thank you. Let's take a photo. We can stand closer. Cameraman, please direct. Okay, three, two, one. Thank you. So enviable. Now, third owner, Mr. Chai from Beijing and his family. Countdown: three, two, one, unveil! This is the obsidian black version. Very cool. Mr. Chai has great taste. Miss Shu's gift, please. Congratulations. I'm curious how you chose obsidian black.

My name is Chai Guoliang. Our family also decided immediately. We think this car is very cool and handsome because the YU7 itself has great performance, and black gives a dark knight feel, low-key yet powerful. It really suits my feelings about cars. It is our family's... So you have a special love for performance cars. Yes. And when choosing black, did you discuss it with your family? Yes, we unanimously agreed. Do you have a driver's license? Not yet. How old are you? 15. So you helped your parents choose the YU7 GT? Our family all loves this car.

Let's take a photo. Cameraman, please prepare. Okay, make a heart gesture. Good. Thank you, Mr. Chai. Still in middle school. Ninth grade. Thank you. Next, fourth owner, Mr. Xiaogang from Fujian. I think I've seen him before, he's a director. Countdown: three, two, one, unveil! Cherry red fully loaded version. Very cool. Miss Shu's gift, please. Mr. Xiaogang, please introduce yourself and why you bought this car.

Hello everyone, I am Xiaogang, a director. This is my wife, a voice actress. We chose the Xiaomi YU7 GT because, in my opinion, it's a perfect car. This is not an exaggeration. First, it has the elegant appearance of Miss Shu Qi. Second, it has the perfect performance from CEO Lei, who truly understands and loves cars. Thank you. Also, my wife and I are expecting a baby this year, so we want a car that fits our family's needs. The YU7's space is also perfect. Finally, I am a heavy user of Xiaomi smart home, with over 100 Xiaomi ecosystem products. So with human-car-home integration, it's so easy to use. So this is a perfect car for me. Thank you.

Thank you. Best wishes to your family. Let's take a photo. We all make a heart gesture. Okay, show the car logo. Thank you. Next, fifth owner, Ms. Zhao from Beijing. Countdown: three, two, one, unveil! Another cherry red. This color is very popular. Miss Shu's gift, please. Thank you. Please briefly introduce your car purchase process.

Hello, CEO Lei. My husband suggested cherry red, and it completely matched my idea. We agreed instantly. We previously drove a gasoline car, and this is our first electric car. We hope it brings a different driving experience. Our family has two children. I am also a travel blogger. The GT is a suitable SUV for long trips, perfect for families like ours. We hope to embark on a greater journey with Xiaomi Auto. One more important reason: it's endorsed by my goddess Shu Qi.

Yes, very much. That's an important reason. Electric cars have low maintenance costs and electricity is much cheaper than gas. Yes.

Let's take a photo. Thank you, Ms. Zhao. Cameraman, photo. CEO Lei and Miss Shu, please make a heart gesture. Good. Next, the sixth owner, Ms. Ma from Beijing and her family. Countdown: three, two, one, unveil! Today, out of six cars, five are cherry red. This new color is very popular. Miss Shu's gift, please. Thank you for coming to our delivery. How did your family choose cherry red?

We are actually old customers. We started with the first-generation SU7 MAX, then upgraded to the YU7 MAX, and now to the YU7 GT. Wow, thank you. For us, like the previous owner, we have two children, so we need more space. We want a car with performance, comfort, and good looks. This car is beautiful and drives well, which is very important. Friends also say it's great. Cherry red is hard to capture in photos or videos; you have to see it in person. We decided on this color at the launch event. My husband was at the event and placed the order immediately. Yes, under the lights, it looked great. What do you do? I work in internet marketing. My husband is also in the internet industry. We are peers. Let's take a group photo. Please hold the gift. We can show the front of the car. Good, thank you.

Now, the delivery of our six cars is complete. Let's take a big group photo with CEO Lei and Miss Shu. Come to the middle of these two cars, one black and one red. Miss Shu, you stand here. We can have more people in the middle and show the fronts of both cars. CEO Lei and Miss Shu, people can stand behind you. Good. Cameraman, please direct. Okay, look this way. We can stand a bit closer. Tighten up a bit. Come over here a little. Good. Can we take the photo? Good, one more from above. Thank you. To make it more compact, we can arrange in two rows. Men can voluntarily stand in the back, ladies in the front. Good. Cameraman, direct. Now, let's congratulate the six owners again. Thank you. Owners, please follow our staff to complete the pick-up procedures. Everyone, a warm round of applause. Thank you. Our delivery segment ends here. Let's chat with the live stream friends for a bit. This is the delivery center of our Xiaomi Auto Factory. Today, we had the honor of inviting Miss Shu to deliver the first batch of YU7 GT cars. I noticed all six owners are fans of Miss Shu. I suspect our colleagues specially selected them. Is that right? Well, Miss Shu's influence is huge. In fact, every one of us here is a fan of Miss Shu, right? Yes. Haha. Miss Shu, say a few words to your many fans.

Basically, are these all our colleagues? Yes. Thank you. Basically, I am also a Xiaomi fan. Starting with home appliances, and then the previous SU7. I myself have a 'liujin fen' (golden pink) one. Then now seeing the YU7 GT, I think... I want... No, no. Actually, I don't have a driver's license. But seeing others drive so comfortably, I also want to get a driver's license and drive to see the world.

Oh, oh, I heard you were coming, and our colleagues are very excited. Miss Shu is beautiful. This area is the waiting area of the delivery center. So there are sofas, TV. The flowers are prepared for those picking up cars today. We hold a delivery ceremony for every owner. This side is the lobby of our factory's main building. There's a photo spot: this car. This installation is called the Möbius ring, connected with the mirror, forming two infinite loops, representing endless exploration of technology. The car hanging here is the first batch of SU7 cars we produced. Everyone who visits our factory checks in here. Let me take a photo for you. This color is called bay blue. It was our initial advertising color. Look here. Last year, 130,000 people visited; this year we expect over 200,000. We also have a café here for rest. This is our experience center. When you come for delivery, you can look around. See what products we have, new colors. When you enter, I see this is our vision. Is it your motto? Yes. Our vision is to create heart-touching products with honest prices so that everyone in the world can enjoy the good life brought by technology. So when we founded Xiaomi 16 years ago, we said not only should products be good, but prices should be honest, and everyone globally can enjoy the benefits of technology. So we made many consumer electronics. We care a lot about design and user experience. Entering this showroom, volcanic gray is a new color available on all YU7 models. It's a high-purity gray. Cameraman, please cut to the shot. High-purity gray looks premium, not flashy, very low-key. Many people choose this for its understated luxury. Gray is a very popular color. On this side, the famous color is sunset purple. It's our most successful paint color. Purple is hard to do, to make both men and women like it. This purple is very successful. It's inspired by that moment of sunset where the sky turns slightly red-violet. It's hard to achieve that balance. This color, emerald green, has been the most popular among the new SU7 since March. Sunset purple was the most popular in the first generation. This one is the most popular in the new generation. It looks premium, with a mineral texture, and very layered. It's a dark green that looks low-key and expensive. Under sunlight, it appears layered and luxurious. It's called emerald green. This one is the cherry red that has become the most popular after the YU7 GT launch. Cherry red looks calm and noble in low light, and under light, it has a high-saturation pearlescent quality. So it's a very rich color. The difficulty is that we've shot many videos and photos, but everyone thinks it's just okay. You need to come to the showroom to see it, especially under light or in sunlight, to appreciate its beauty. So people who choose this color usually see the real car. In photos and videos, you can't feel the wow factor. Actually, during delivery, five out of six owners chose it. Every time the car is unveiled, it's still stunning. Yes, this red looks different under every angle and light. It shows how rich the paint is. A good color has many layers and characteristics under different lights. This is Capri blue, which you shot the ad with. It looked especially beautiful by the sea. It's very comfortable. You'd feel happy driving it. During the May Day holiday, we partnered with over ten city tourism bureaus, taking the car to scenic spots. It seems to fit everywhere, whether in mountains, lakes, oceans, or grasslands. This color is inspired by the blue of the Italian sea cave. It's a blue that slows down time. It's a natural color. I think Xiaomi Auto puts great effort into paint and painting. It's our chief designer, Li Tianyuan, whom I've introduced to you. He worked abroad for many years and is very experienced. Our designers come from top global car manufacturers, and we invest a lot. We have joint labs with the two largest global paint companies and the largest domestic paint company. We have a 'hundred colors plan' – regardless of whether a paint will be used, we first research 100 beautiful colors, then decide which color fits which car, and then fine-tune it. We develop first, paint is more complex than people think. Many think it's just a simple palette in a computer. Actually, these colors are composed of various minerals, metal powders, and pearlescent powders. They also need to remain unchanged for 10 to 20 years outdoors under high temperature and humidity. So a color takes about one to one and a half years. The cycle is very long. So wherever it is placed, it looks good. And I haven't seen any blue on the road that looks better than this one since I started using Capri blue. Thank you. Maybe because you endorsed Xiaomi, it feels more familiar. This is obsidian black, a very pure black. Many people like it, like the owner earlier who loves performance cars. The standard for performance cars is 'warrior black', all black, which looks cool and gives a feeling of a performance king. You see our car logo. This is 24K gold. Below is a carbon fiber base. I just saw another all-black logo? Yes, there's also a full-black version. They are optional. If you choose the package, you get both logos. For example, this car has forged black wheels, black calipers in red, which looks great. Michelin tires. The whole car is black with carbon fiber. The GT letters here stand out with a little red accent. This is Amethyst color, only available at our customization center. It uses a double clear coat to show crystal-like texture. It requires 50 hours of processing. The paint is very good. The showroom lighting doesn't do it full justice; this color looks even better in person. It looks great now. The white ceramic logo on it is interesting. The car looks very grand in person. The seats and seat belts are different too. If someone wants a unique car, they can come to the customization center. It takes about four to six months to customize one, since we can only do a limited number per month. Many parts are handmade. We are learning from high-end million-yuan car customizations to create a unique car for each owner. The YU7 GT is not only beautiful in appearance and color, but its overall configuration and experience are outstanding. There are many features designed specifically for female owners. Why don't you get in, and I'll give you a brief introduction. I'll get into the rear seat? The passenger seat. Come. Thank you. Let me briefly introduce. Many people like SUVs because of their spacious interior. The most popular feature of this car is the sky screen. It's very beautiful. At the launch event, I played a video...

Some car owners drive to the seaside, play music, and the lyrics float in the air.

Oh, it appears there.

Are these your cats? What are their names?

Ah, so cute. So every owner can scan their pets.

Oh, so cute. They also put my two parrots up.

Ah, so cute. Capybara.

This should be very popular.

Many owners really like this cute pet feature.

It looks very similar. It feels like it's right in front of me.

Wow, you can adjust color temperature and brightness.

Does anyone actually put on makeup in the car?

Haha, now I want to touch up my makeup.

Even better is the full car sun protection. I'm allergic to UV.

99.9%.

Mm.

That's why half of the SU7 owners are women. Expected to be over one-third.

Can I open it?

Wow.

Mm.

Yes.

It's a password box.

So it listens to your voice?

Oh, so you set a password yourself.

Ah.

Oh.

Very convenient.

Wow, very practical.

Wow.

Oh.

Oh.

More humanized.

Mm.

Mm.

I saw your live stream once, going camping and putting all your camping gear in the car.

So many things.