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Luiza Trajano
Brazilian billionaire businessperson, Magazine Luiza

Luiza Trajano talks about entrepreneurship and tells the story of Magazine Luiza | EVERY DAY #72

📅 Aug 25, 2026 Beta Boechat and DiaTV 123 MIN 21600 VIEWS 350 SEGMENTS · 4 SPEAKERS
WAKE UP, LOW BLOOD PRESSURE ☕⚡ Today the TODO DIA couch welcomes a woman who started working at age 12, during school vacations, at her uncles' store in Franca, and helped turn that family business into one of the largest retail companies in Brazil. Yes, today she is here: LUIZA HELENA TRAJANO! 💙 On TODO DIA with Beta Boechat, we're going to talk about real entrepreneurship with the chairwoman of the Board of Directors of Magalu and leader of Grupo Mulheres do Brasil. How to lose the fear of opening your own business? Why do so many companies go bankrupt right at the start? How to position y...

Questions asked in this interview

12
  1. 58:24How are they so hidden and being sold?
  2. 1:00:23We brought this special breakfast here for you, understand?
  3. 1:08:53But you're just saying it to please so the person buys, right?
  4. 1:15:17And I see that you have this political position, right, it's not about the party but about the cause you believe in, right?
  5. 1:18:37And well, I really wanted to go back to another thing too, when we're talking about entrepreneurship, about this issue of finding solutions, right?
  6. 1:28:05And what happens with the small entrepreneur too?
  7. 1:35:29I'm going to want the crunchier one. Which one do you want?
  8. 1:36:34What the washing machine did for the housewife?
  9. 1:43:43Remember when Tepoer also started selling successfully, she did a tea at the houses, remember?
  10. 1:46:12Is it time to change again?
  11. 1:52:01I send very little. Prefer to type?
  12. 1:53:05I still haven't gotten into those others that I think are cute, but I send like birthday, I send praying, I send the cake, the congratulations here the... good morning stickers, right?
Beta 0:43 ↗
We are very chic today, guys. I'm not even pretending to be used to this. Look at this. Oh my God. Look at the amount of food we have. Well, not amount, right? Because I've already finished about three jars of cookies here. It's from nervousness, from tension, maybe. And a little bit from hunger too. Guys, today is a very special day because we will not only have news, we will have many things, we will have the phrase of the day, but I'm not going to give the phrase of the day now, because I want the phrase of the day today to be even more special, because today we will have, ah, today I won't speak, first of all, hi, Esté, how are you?
Esté 1:19 ↗
Good morning, guys. How are you? A special day. I've already prepared my resume, you know, because you never know. And I'm fine, I'm great.
Beta 1:27 ↗
Guys, look, really, how great. Today we are going to distribute Esté's resume, thank God, because in case everything goes wrong here, I also brought my resume. I also brought my resume because today we are only going to receive Luiza Helena Trajano. Yes, the chairwoman of Magalu's board will be here with us to give entrepreneurship tips, to talk about female entrepreneurship for you, who is a small merchant, right? For you who have a business, for you who want to learn more from one of the people who understands the most about this subject in Brazil, we are going to receive Luiza Helena Trajano right here to talk a little more about this. And you can participate too, you can send us messages, audio, for the love of God, if you don't already send things over a minute, today even less, okay? I'm not going to play a 5-minute audio. Another thing, when you send your audio, pay attention, because I can't stand people who send like this: 'Hi, Beta, how are you?' Oh, boy, a dog passed by here. Look, I have a question for Luiza. Yes. Close what you're doing, focus and send your question to us, because today this here, my love, is masterminds, okay? We're going to have here, look, hours of knowledge with one of the greatest women in entrepreneurship in Brazil. So, send here, send your question to Luiza Helena Trajano. We'll be with her here soon. Before that, let's talk about very important things. Look, things that make you cry, because they are so important that I don't even know what they are. Today we're going to talk about why I loved that Maria put today's phrase: 'Today I am beautiful, I am cool, I am a great professional.'
Esté 3:20 ↗
Wow, it's less bad than the tango phrase.
Beta 3:23 ↗
So, I already said tango here, ridiculous. Look, it's bad.
Esté 3:31 ↗
It's bad.
Beta 3:32 ↗
No, like, every day worse, every day closer to the end.
Esté 3:36 ↗
Really, she's already at the end.
Beta 3:38 ↗
She already gave up.
Esté 3:39 ↗
She already... I feel like she already gave up to God, like, she's a quitter, she's serving her notice period.
Beta 3:46 ↗
Today everyone is going to send resumes. Wow, how sad.
Esté 3:51 ↗
Everyone updating their LinkedIn, you know? Look, Vini sent here: 'Good morning, Beta, good morning, good morning, production. May the next season bring many sponsorships, you deserve it.' Whoever sends audio, turn down the TV music. Wow, important, because there are always two women talking super loud in the background and it's unbearable with an annoying voice.
Beta 4:10 ↗
I think it's rude. Look, honestly, okay? Oh my God, man. Every phrase today, I just saw that there's another phrase here that says Saint Francis says it only gets worse. Ah, okay. So I understood. It's not me who is going to give this phrase.
Esté 4:30 ↗
It's because they separated the good phrases from the bad phrases for us, we got the phrases.
Beta 4:36 ↗
I see. No, now I understand everything. Okay. Look, today we're going to talk, I'm going to give the scoop on the phrase here. It's not to give this scoop. No, I don't want to, I don't want to. The direction is here in my ear saying: 'Look, today we're going to, today we're not only going to have the quitter Esté, but I'm also a quitter, because today I, remember that I'm looking for a new host for this show to replace you?'
Esté 5:04 ↗
To replace you?
Beta 5:06 ↗
Should I ask Luiza to host in my place? Will she want to do it every day? We already agreed that the every day thing is a lot, right?
Esté 5:16 ↗
I don't know.
Beta 5:16 ↗
If it's almost every day with Luiza behind.
Esté 5:19 ↗
If I let her sit here in my chair, I still think the every day thing is a lot. If we change to almost, I think she accepts.
Beta 5:28 ↗
And if I let her? Yeah, I'm not going to give any surprise here. Let's go. Look, let's talk today about Paola Oliveira. Wow. Accepting the position of queen. Guys, it's still so far from Carnival and there's already all this controversy, right?
Esté 5:43 ↗
Wow, we're back to talking about the Anita thing, Paola Oliveira accepting the position of drum queen. Anita's demands, drum queen positions. Do you want to be a drum queen?
Beta 5:55 ↗
Depending on how much they pay, I accept, okay? Luis Macedo talking about depression, diagnosis. Today also, man's ad almost falls for scammer's ad. Wow, guys. Luiza is going to want to leave.
Esté 6:13 ↗
No, the scam, anyone would fall for that scam, I think.
Beta 6:18 ↗
I wonder if we, wow, look at the embarrassment I have for today's show. Wow. You know what was today's phrase that Maria put? How does it go, Maria? 'Sometimes I'm like the tango, just the powder.' Wow, I felt embarrassed reading that phrase, it's so bad. Not even a 'palita' would say a phrase like that. We received information that Luiza gave up on coming to the show. Look, honestly, guys, look. We're going to pretend that we care about today's news. Oh my God. Look at my thing here. We're going to pretend that we care about today's news, because today I'm, ah, I'm not, I'm even nervous. I'm even having a bit of a stomach problem, you know? Oh, it's very difficult today. Let's go to our camera. First camera of today. Don't forget to send us your audio. Oh, how beautiful. A tower.
Esté 7:21 ↗
How beautiful.
Beta 7:23 ↗
Paris. No, Aracaju, guys. And the cold here is tough, right?
Esté 7:30 ↗
28 degrees.
Beta 7:31 ↗
Colder every day, right? I saw that tomorrow it will be even colder.
Esté 7:34 ↗
Ah, no, but I saw today in the news that the cold has numbered days, that the heat is coming soon. They are pasteurizing us, right? They put 2 degrees, now it's going to be 200 degrees to test our immunity. No, and I love that it's going to make this oscillation close to the end and then everyone will be sick, won't be able to travel, won't be able to go to the beach.
Beta 7:59 ↗
That's it. Beautiful. Psiquelado arrived, guys. Look, Psiquelado, today is your day to shine, you know?
Esté 8:05 ↗
Psiquelado, today is your day to shine here with us, okay? Good morning, princesses, the chat. I just arrived from a trip I took with my mom, with my friend's ticket. Oh, ridiculous. I'm like this for half an hour, man. I know that story. Okay. Next camera.
Beta 8:25 ↗
Milan. Wow, what a beautiful camera, right?
Esté 8:27 ↗
Wow, I would never look at this camera, I would never say it's Milan.
Beta 8:30 ↗
I would calmly say it's São Paulo.
Esté 8:33 ↗
No, São Paulo is a stretch. Only not because there's a lot of green there. São Paulo is getting eaten too, right? Some buildings. So, some little buildings with yellowish sides. See what a beautiful camera?
Beta 8:46 ↗
Look. Yeah, we have cameras here. Hold on, hold on. You guys sent us. Where are the cameras, guys? Look. Oh, guys, it's each thing they sent me here. Do I want to show this on the day I'm going to receive? I know it's wrong.
Esté 9:11 ↗
Vibrant Butt Championship, second edition. The intelligence, look, it's for Gui, right? Ah, it's a championship for Gui, because he was at the Bumbuguloso park.
Beta 9:25 ↗
Category chicken, top butt, dispute, vibration. Audience that encourages. Respect, joy and fun. Thank you, guys. And this one, actually, is a video that has a Latin American vibrant butt championship here in my city. Olhos d'Água, guys. It's all... Oh no, guys, I'm not going to show it. There really is this championship, guys, shocked.
Esté 10:01 ↗
I don't understand anything, man. My God in heaven. Calm down. Let's see this other camera here. Calm down, go.
Beta 10:14 ↗
Good morning, Beta. Good morning, Esté. Here is Vittor. I'm here stopped right on top of Cunha, showing this view as I leave São Paulo heading to Angra for my work. I would like you to send a kiss to my girlfriend who watches you every day.
Esté 10:33 ↗
Watches every day. Every day. Kiss, Giovana. I love you.
Beta 10:43 ↗
He has a very deep voice. Kiss, Giovana. A kiss, Giovana. He loves you, you know? Stay tuned, Giovana. Let's see this other camera here.
Esté 10:58 ↗
Hi, girls. Good morning. Everything good? I'm here in the interior of the interior of Amazonas. Look, this is the Purus River and I'm in the municipality of Lábrea. Look at the little square, there's the church like every interior. There's a sound car passing by now advertising something. A GTA vibe. Very good, very good. Getting in the way of the video, but continuing. A lot of forest. We are in the south of the state of Amazonas and the thumb in front. Very me, man. Oh, Maria, very me. Look, it's every video I record with a thumb in front. Hold on, there's still an ending. Calm down, calm down, there's a little ending here. I just wanted to make the call. Please, the map for you to know where I am speaking from, please. Look, 8:20 in the morning. Kiss, guys. Kiss.
Beta 12:06 ↗
I love that she took the thumb out of the front, but it stayed on the side, right? It didn't stay like this, it stayed like this, on the side. I found a little town, a GTA vibe. You know those little towns in GTA? This one here is Esté and Maria, this is the 'every day with you'. A new segment, right? Now that 'every day' is ending. Come follow my routine as a teacher. I can't film inside, but I'm going to film As Belezas Ribeirão. There are some historical parts. This is the Palacete Camilo de Matos. This is our library without the Junqueira. This is the Palace, right? They all stay next to each other, in the known Paulista quadrilateral. There's a cafeteria. And this is our theater, right, which is on the boardwalk here in the city. There's the choperia, right, which is very famous here on the boardwalk, where there are several things and shops to buy. And now I'm going to the big supermarket of Kim, which is to buy some healthy food, right? A lot of promotions, a lot of good quality stuff, right? And to finish my day, I'm going to the gym. A kiss for you. Bye. Bye.
Esté 13:16 ↗
Wow, very dedicated, right, guys? See? Thank God. That's how it's good. Okay. Let's see one more here.
Beta 13:25 ↗
Beta, hi, Esté. Hi, Maria. Hi, Psiquelado. Here is Lu from Magalu. As I know that the crowd always sends images of their cities, I came here to share images of the city where I live too. Did you know that I have a physical house that everyone can visit? It's at Galeria Magalu, on Avenida Paulista, in the heart of São Paulo, in the Conjunto Nacional building. I await your visit, you know? I bet Beta would love to bring Esté and take the opportunity to shop here. Hey, Maria. What's the cake today? Kiss, everyone.
Esté 14:00 ↗
Oh, guys, how chic. My God, I'm not used to this, guys. Wow, very chic. My God. Now you're going to have to take me there for a walk.
Beta 14:11 ↗
Guys, look at Maria here screaming in my ear. Now you're going to tell me what the cake is, my love? For Lu, I do everything. What's the cake today, Maria? Look, milk powder frosting with Nutella filling. Oh, my God, how delicious. Soon. Did I get it all over my face? Got my clothes dirty. Lu, thank you very much, you know? Super invited. Your house is very chic, very technological, high-tech. I've been to your house, you know? I've been a few times. Beautiful house there in the Conjunto Nacional. Thank you very much. Invite us more often to have a coffee. I'll take a little piece of the cake. Okay, Lu? Besides the cake, we also have, look, Delícias here, who sent us a little bit of the breakfast we have. Ah, there's audio. Let's listen to the audio here.
Esté 15:11 ↗
Wow, it seems like it's really delicious.
Beta 15:13 ↗
The delight, yes.
Esté 15:14 ↗
Hi, everyone from Todo Dia, how are you? Hi, Beta, hi, Esté. I'm Eucida Delícias. Today I sent you honey bread and stuffed brownies made with a lot of love. I'm an entrepreneur in the confectionery business, I work in São Bernardo do Campo and I can say that this love for sweets is a family inheritance. Since I was little, I watched my mother making sweets and I ended up giving this gift and turning it into my business. Thank you very much for the space. I really hope you like it. And to learn more about Delícias, just look for us on social media. It's @dedelicias. A kiss, enjoy.
Beta 15:53 ↗
Oh, thank you. Dedelícias here, the @ is dedelicias_line. Thank you very much, guys. If you want to send us a little breakfast too. We are in the last week, but the last week of this season, but soon we will announce. We already said, right? I already gave this little hint here, I'm going to end the hint. It's that we're going to have a very short break, okay guys? Actually, it's just for us to what? Brush our teeth and pee and come back. It's going to be a little thing, it's going to be a lot, it's going to be fast, it's going to be a short time for you, look, prepare more food for us to make a little more cake to send to us to contact the production, because we're going to come back, I'm not going to say the date yet, but it's very close, it's with many new things, okay? So, uh, disperse from this scenario. Uh, let's go to the comments, guys. Guys, look, Lu sent a kiss even to Psiquelado. Did you see?
Esté 16:52 ↗
Wow, I loved it. And today Psiquelado showed up. It seems like he was feeling it.
Beta 16:55 ↗
It was for you. Thank you very much. And we are going to very soon do a show there at Galeria Magalu, maybe. Wow, I'm, I'm throwing here in the, I'm throwing here in the air. Uh, I'm not throwing air, I'm not throwing the air which is a hint, no, I'm throwing the request in the air, okay? Let's go, let's go to yesterday's comments.
Esté 17:18 ↗
Oh, guys, how great, look. Let's wash the brushes, girls. I learned from the queen of Brazilian makeup. No, brushes and sponges. I use.
Beta 17:30 ↗
Look, yeah, no, really, I'm, honestly, basically I'm, uh, now I, my foundation brush, it has never seen a drop of water. There's one in my dressing room, girl, that it walks by itself already.
Esté 17:47 ↗
I like the blush one because then you don't even need to pick up product, because it already has blush from so much blush that you already use and never clean, you just pick up the brush and apply it.
Beta 17:55 ↗
Exactly. I think it's all product savings for me. A tip I'm going to give here to female entrepreneurs, launch a product that comes with a brush, that you, look, pick up the brush, apply it and the product comes out of the brush bristles. The product and everything. Look, it won't take up space, no packaging cost, no. And I'm not going to clean it anyway. So now for foundation, now what I've been doing every day is taking a wet wipe. Then I go there, pick up my brush, rub it, remove the excess, get it dirty again and that's it.
Esté 18:34 ↗
But I think it's equivalent to giving it a little wash. I think. It's already better. I don't even do that.
Beta 18:39 ↗
Better. I do this, look, sign of the cross three times and apply it to my face, okay? Next comment.
Esté 18:46 ↗
Beta, here in my city there's a steakhouse that has a buffet and charges half price for those who are operated. Very good. Ah, I wanted, uh, there's half price for sushi, man. Sadness. Because look, really I don't have. I was a bottomless bag, right? I could.
Beta 19:05 ↗
But do you really eat very little? I don't eat, no. Eat. You know, there are those who are operated. You who are operated, you know? People who are operated, guys, we have days, we have days that we are the famous bottomless bag, we have days that we are a shallow little plate, right? So there are days that you and it depends on what you eat too. There are some things that hit, go like this, weigh. I don't eat much food, but I really like to be nibbling on things, eating, like, eat a little cheese bread, eat a little something.
Esté 19:35 ↗
That's the risk that after you have bariatric surgery, you start to have this little thing of eating little by little.
Beta 19:42 ↗
So, one thing I started doing, which I never did, is having food on my nightstand. Don't do that, guys. It's very bad. Next comment.
Esté 19:55 ↗
Todo Dia is the daily show with my husband. The Divo, besides updating me on the gossip during the day, now he even invented classifying who we know as 'palita' or not 'palita'.
Beta 20:07 ↗
Including, uh, Viva Depressão these days saying he's going to record a video about 'palitice', right? 'Palitagem'. It's the minimum they would have to invite us. It's the minimum. It's the minimum to share our video explaining the concepts, anthropology, archaeology, sociology, ethnography of what it means to be 'palita' and they said: 'Ah, let's make a video about palitagem'. The minimum is to invite us to make this video together, okay? I wonder when we come back with the new season, are we going to solve this problem of you having to get up to read the comment?
Esté 20:39 ↗
I think the biggest problem is me, who needs glasses. Uh, I'm going to get my glasses. And Pia is screaming.
Beta 20:49 ↗
Next, honestly.
Esté 20:53 ↗
Parisian is [__] from Barra.
Beta 20:57 ↗
Paris. Oh, guys, Parisian is [__] from Barra is [__] doesn't know the North Zone. Thinking that the Estádio and the Maracanã are next to each other is a joke. Again they came back with this subject.
Esté 21:08 ↗
Ah, my love, do you know the difference between Praia and Grumari? Shut up. Understood? Shut up.
Beta 21:17 ↗
Is it that far?
Esté 21:18 ↗
No.
Beta 21:19 ↗
Wow, because every time this subject comes up as if it were really far.
Esté 21:22 ↗
Next to each other. Metro, Rio de Janeiro, green line. No, look, hold on. Uh, I'm not going to find it, guys. Here city. Oh, really? Hold on. Line, orange line. Attention. I'm not finding the metro. Ah, I don't ride the metro anyway. Look here. Attention. You can share, look. Estácio. Estácio station is here. Maracanã station. Here, right next to each other. Shut your mouth.
Beta 22:09 ↗
For me who rides the metro, I think it's not really next to each other, no, because looking at it like this it seems. But just because you have to make the transfer, but it's never right next to each other. Normally you have to go to one, then go back to the other. So I think it really isn't that close to each other. I'm going to have to open the map here. The mouth of the envious ones who think I don't know Rio de Janeiro. I, guys, I'm from the West Zone, right? So it's a trip to downtown Rio de Janeiro for me. I have to take three buses, two transfers, two 'pau de arara', and pray.
Esté 22:50 ↗
Prayer. Wow, girl, once, I swear, I already worked in downtown Rio, right? I once took 3 hours to get home. Wow, it was kind of common, if there was an accident there on the elevated, what's the name there that I already forgot the name. Oh, I forgot how to say it in Portuguese, how is it again? Uh, elevated do Joá or there on the Linha Amarela, girl, it's over. Because Rio de Janeiro has a problem. Rio de Janeiro is a straight line. Uh-huh. If there's a problem anywhere on this straight line, it's helicopter only. My God. Helicopter or prayer.
Beta 23:23 ↗
Yeah, I worked in Alphaville and I live in Campo Limpo, right? 2 and a half hours, 3 hours was every day to go and come back. People are saying: 'Why don't you walk from Estádio to Maracanã?' And why don't you walk from Maracanã to Recreio Bandeirantes? Oh, shut up. I'm not going to say anything else. Next comment. Guys, look at the, look at the amount of Beta stickers in various skins, right? And I made my own pack of Beta stickers, I was never sad. I love these stickers. Guys, send to the show's WhatsApp, please.
Esté 24:02 ↗
I've said it many times, guys, there's a show's WhatsApp. Send to the WhatsApp so we can save the stickers, so we can use them here. Wow, there's nothing cooler than using my own... Ah, okay. The director is talking. She is, and they send. I like to use them as a surprise, that's why she doesn't share. Wow, she doesn't share with us. She's abusive, guys. Well. Look, they put here it's at the end of Tijuca. The Maracanã is in Tijuca.
Beta 24:32 ↗
I was going to get up to read the comment that I can't see, guys. For me there, look. Cidade Nova, Espaço Tijuca. Yeah, what's the name there of Cosme? Cosme Velho no. And ah, next comment. Sorry. Oh, me trying to see things. I work with dedication, I work with love. If you want to marry me, don't have a styrofoam ceiling.
Esté 25:00 ↗
No. The saddest thing is that I discovered it's already very common, right? They do this between concrete, styrofoam, concrete and styrofoam because it saves. And nowadays the vast majority of apartment constructions are like this. In other words, when will I be happy? Never.
Beta 25:16 ↗
You're going to live in a house. I'm terrified of living in a house with just me and Manu, right? And then I don't spend much time at home. I'm terrified of leaving everything alone like that, you know? The house being robbed.
Esté 25:28 ↗
Ah, I think that's trauma from living many years in an apartment alone.
Beta 25:32 ↗
Exactly. What is more important? Risk of assault or not having a pool?
Esté 25:37 ↗
Not having a pool is more, is really, I'm going to live in a house. Screw the robbers, please don't rob me. Thank you.
Beta 25:44 ↗
There are people. Ah, that's nonsense. I've lived in a house for so long. Next.
Esté 25:47 ↗
There isn't even, there's no robbery, imagine. I'm beautiful, I'm cool. The show is already at the end.
Beta 25:56 ↗
This one I found more, has more to do with the show.
Esté 25:59 ↗
I just thought that in that, in that clip, in that screenshot, you look very serious. To talk about the end of the show, you would be happy.
Beta 26:09 ↗
Thank you. Next.
Esté 26:14 ↗
Esté, marry me, I'll take you to Tokyo, pay the bill and buy a house with a cement ceiling.
Beta 26:20 ↗
I would, really. Wow, it's just that you got me on the take you to Tokyo. What time are you going to take me to Tokyo? Because if it's at night it's very crowded, a line, a humiliation to get in. If it's in the afternoon it's emptier. Then I accept. Are you going to rent a karaoke room for us to use? Because if it's to use the community karaoke there it's also very crowded. A humiliation for you to manage to sing. You stay at number 100 in line.
Esté 26:42 ↗
Guys, the issue isn't that. The issue is that people thought the story you told about the nightclub was in Tokyo, guys. It wasn't in Tokyo, for the love of God. Tokyo isn't even on Faria Lima República.
Beta 26:55 ↗
It's like, it's right next to each other. Like, Tokyo is in Estácio and the nightclub was in Suzuka, right? Maracanã. Sorry. It's right next to each other. So that's it, it's not the same place.
Esté 27:09 ↗
It's not the same place.
Beta 27:10 ↗
Tokyo doesn't cost R$ 80 for an energy drink, nor a R$ 300 plate.
Esté 27:14 ↗
Wow, not at all. Tokyo is super affordable. The only problem is that it gets really crowded. And Tokyo is there in the República region.
Beta 27:19 ↗
That's the problem.
Esté 27:20 ↗
That's the problem.
Beta 27:21 ↗
If it were R$ 80 there wouldn't be so many people.
Esté 27:23 ↗
It's true. So put things at R$ 80.
Beta 27:26 ↗
R$ 80.
Esté 27:27 ↗
Energy drink, okay? It's not a drink. It's just the energy drink. R$ 80.
Beta 27:30 ↗
The drink is 200.
Esté 27:31 ↗
That's it.
Beta 27:32 ↗
São Paulo is a, is a place, right? It's a place. Uh, next.
Esté 27:39 ↗
The geology people from UERJ. I was going to say UERJ again.
Beta 27:46 ↗
Don't get tired of saying UERJ. After Esté yesterday, she is special, super guest, we love you. Don't say UERJ. I say UERJ more.
Esté 27:58 ↗
But that's not what you said. UERJ is the right name.
Beta 28:01 ↗
I said it like... And how is it? UJ? No, I said UERJ.
Esté 28:06 ↗
You didn't say it, because UERJ is the right one.
Beta 28:09 ↗
How did I say it?
Esté 28:09 ↗
Well, UERJ.
Beta 28:12 ↗
Well, UERJ.
Esté 28:14 ↗
UJ.
Beta 28:15 ↗
U. U and UERJ. That's how I said it. The UERJ.
Esté 28:19 ↗
Right. It's the UERJ. Okay.
Beta 28:21 ↗
The UJ.
Esté 28:22 ↗
The right one is the UERJ.
Beta 28:24 ↗
So that's it. I said UERJ. I know.
Esté 28:29 ↗
Yeah. It's the UERJ. The right one is the U. Wow, guys. But UERJ is much cooler. I'm going to say UERJ forever.
Beta 28:39 ↗
Well, UERJ. Next.
Esté 28:43 ↗
Lu from Magalu will be super invited to Todo Dia com Beta Buechá on Tuesday.
Beta 28:49 ↗
Guys, she's very invited, man. The first guest that will happen here on the return of the show is her, Lu, who will give us tips, okay? It will all be soon.
Esté 29:04 ↗
I wanted an answer about how Esté's psychological state is, knowing that tomorrow she will be in front of one of the richest women in Brazil and Luiza Trajano too.
Beta 29:15 ↗
Ridiculous. It took me too long to understand.
Esté 29:19 ↗
I didn't understand.
Beta 29:22 ↗
Next.
Esté 29:24 ↗
Well, UERJ.
Beta 29:26 ↗
Well, UERJ. Wow, terrible. Really, thank you. Let's go to UERJ, guys. It's today. Let's go to the news.
Esté 29:33 ↗
Let's go. Paola Oliveira, in theory, theoretically and supposedly accepted to be drum queen of Imperatriz Leopoldinense. You know that thing like, when your, I saw a lot of people saying this, when your ex wants to get back with you, you say: 'Ah, or when you're seeing someone and the person wants to date?' you say: 'Oh, I don't want to date now. I'm in a different moment in my life.' A week passes, you show up dating another person. It was like that. As you know, Virgínia left the position of drum queen at Grande Rio. And according to information, the president of Grande Rio invited Paola to return to the position and she said that hum, not today, Faro, come back another day, that she was in another moment of her life, focused on other things, other career moments, anyway, said she didn't want to, but apparently she accepted the invitation from Imperatriz Leopoldinense to be drum queen in 2027. It hasn't been officially announced yet and it's scheduled to be officially announced on September 18th. It's very much that, right? It's very much that you're seeing someone and the person wants to date, you say: 'Oh, I'm not in that phase of my life for dating, I don't want to.' Unfortunately not. Yeah, I think I'm going to need... No, I don't think so. I'm in another career moment. Yeah, the people are freaking out that I'm joking. Joking that I say the right one is UERJ. Uh, guys, the UERJ that's there at the Estádio. Uh, guys, I also thought a little, right? She, she just wanted to say like: 'No, now, now they replaced me with a vanilla body splash, before it was vanilla, waffle. And now they want me to come back, well I'm not coming back.' So, it raised a lot of issues because until then she had left Grande Rio calmly, spontaneously, because she had decided to leave because she was going to focus on other things in her career. And then it became this thing like, okay, but you left calmly, without grudges, without anything. Why did this happen? So, did a grudge happen?
Beta 31:46 ↗
You know the famous? We broke up, we're super friends until you start seeing someone else. Hum. Uh-huh. Until you see the person with the other person. You see who the person chose. I'm eating this one here, which is like a honey bread.
Esté 32:01 ↗
It was possible to see because my tooth is dirty.
Beta 32:03 ↗
No, my chin.
Esté 32:07 ↗
The good thing is that on camera you can't see, only up close. Clean it for me.
Beta 32:11 ↗
No, the stamped lipstick.
Esté 32:14 ↗
Yes. Uh, wow, it really is.
Beta 32:19 ↗
Yes. Paola Oliveira surprises by accepting drum queen position at new samba school. She was never, she was never at this school, right? Imperatriz Leopoldinense, guys, which is where? There at Estácio. Uh, according to the journalist, the arrival of Paola, the school from Ramos should be officially announced on September 18th, after the departure of Virgínia Fonseca from the position at Grande Rio, the actress was sought to reassume the place. However, she said and passed on Imperatriz. Paola will take a position occupied in recent years by Isa.
Esté 32:54 ↗
Isa, I didn't know either. I didn't remember why did Isa leave? The singer announced her farewell as drum queen in March, explaining that her new phase of life would not allow her to maintain the same dedication required by the function.
Beta 33:05 ↗
I think she's in a phase of dedicating herself to her daughter, right?
Esté 33:08 ↗
Yes.
Beta 33:09 ↗
A different vibe like, or or just doesn't want to anymore. And then I was left with this, I swore that Paola's departure had been like by her own will, so apparently it wasn't.
Esté 33:23 ↗
Or sometimes it is, like she saw who replaced her and then it was like, no, it would probably be very, it would be very messed up for her to go back to the position she gave up, gave up, I don't know, if she gave up. Yeah. And then Virgínia entered.
Beta 33:42 ↗
And then the speculations about Anita taking over this position of Virgínia at Grande Rio only increase. And according to the portal Léo Dias, she even made demands.
Esté 33:54 ↗
Look, Anita at Grande Rio, the singer would have made demands to take over the position of drum queen. I still think it's a very crazy thing. So, worse than that, a samba from the school came out that they put with a part of Virgínia's music that... Virgínia. Hello, they put as a part of Anita's music and then the school's samba starts.
Beta 34:19 ↗
No, how so? I didn't understand. In the samba enredo there is a reference to Anita's music.
Esté 34:24 ↗
That's it, it starts with a part of Anita's music and then the school's samba enredo starts. I'm not understanding much. The possible arrival of Anita at Acadêmicos do Grande Rio for Carnival 2027 gained new chapters even before an official announcement. According to information released by the profile Gossip no post and gosp do garotinho on Instagram, the singer would have established some conditions to accept the position of drum queen. Among them would be a decision involving Virgínia Fonseca who left. Wow, where is it? I want to know now. I'm curious. According to the publication, Anita would not like to receive the crown.
Beta 35:01 ↗
Anita would not like to receive the crown directly from the influencer's hands.
Esté 35:09 ↗
And I also saw that she demanded that there be a brand sponsoring. Wow. And with this there is the possibility of Virgínia not even participating in the sash-passing ceremony. Guys, I didn't even know. Guys, why did they put me on this show? You didn't know they do this ceremony?
Beta 35:26 ↗
I didn't know, no.
Esté 35:27 ↗
Yeah, it was at this ceremony that when Paola was going to pass to Virgínia, people started comparing, because there's a whole thing.
Beta 35:36 ↗
That there wasn't a show at the time, right?
Esté 35:38 ↗
Ah, yeah. Didn't need to stay updated on things, right?
Beta 35:40 ↗
No, no.
Esté 35:41 ↗
Yeah, I saw because it went viral.
Beta 35:43 ↗
This is the samba. Go, play it there. You already know who arrived just by the touch of the... But this is the, this is the samba that... It's him there, he's going to change. Keep watching. Started... Invited me, already invited. Incorporates Grande Rio. Loved. Uh, will it, guys? But and... but then in the, if this samba won, they would sing this part. Uh-huh. So many questions. Grande Rio prepares the new phase for 2027. Ah no, the singer would have also taken her business interests to the negotiations and asked that a partner brand be included as a sponsor of the school. Ah, I see. So she also... But that's not even a demand, right? That's a good thing for the school. If a brand, if she brought a sponsorship along, I believe it's Natura that's sponsoring Equilíbrio, right? But will it? I don't know if... will it be? I don't even know if Natura sponsors Carnival. So it could be an opportunity to sponsor. Will it? Yeah, it's the only thing that explains, right? I don't know. Guys, we are here making voices in our heads, right? A little. So, it was supposed to be announced according to when these speculations started, according to the portal Léo Dias, it would be announced that Anita would take over the position of drum queen on August 22nd, which was Saturday, which already was, which already passed and nothing happened. It seems that some journalists questioned Anita, asked about it, is it true about this and she dodged the question. So it's very much like this. And then what raises more rumors, right? Because normally when the person is not going to do that anymore, she already goes there and says: 'No, guys, I'm in another moment in my career, I'm focused on other things.' When it stays like this, oh I don't know, I don't know, we know that it's because there is something happening there, a negotiation, something. So, maybe it makes sense for her, bringing perhaps a brand, a brand that's helping. We know she had difficulty with sponsorships, right, for Equilíbrio. And Natura was the only brand that entered as a sponsor. A crowd is talking about a drink brand, but there's a question, uh, I don't know again voices in my head, but there is a whole requirement in Rio's Carnival, because you can't have a brand sponsoring the school that is a competitor of a brand that is a sponsor of Carnival. Wow, but I don't know again, voices in my head. So I don't know if this brand that people are talking about here in the chat could sponsor. I don't know. But it's a contract, right, girl? I still think it's crazy. Why is Anita going to do this? How is she going to do Anita's rehearsals? So I didn't understand. And Carnival at the same time. Will there not be? It's not possible. Because how would she manage to reconcile the two things? And I remember even Anita's block, right, what's the name of Anita's block? It's Anita's block. Yeah, right? Yeah, it's on Saturday of the Champions, I think, in São Paulo. There's a story about that, man. Today is the famous voice in the head. I don't remember anything anymore. Whatever. Wow, people said: 'I think she will manage to reconcile the tour with the rehearsals. Will she?' Yeah, but Equilíbrio is not going to be something that will extend until next year for now, right? We had talked the other day, she's going to few states for now. There are few states that were announced.
Esté 39:35 ↗
I loved it. Wow, Beta remembered something about Rio de Janeiro. I remembered, guys. Thank you. Carnival, right, girl? A great popular festival. How delicious. Thank you very much for Carnival. Uh, that's it. Is the Anita thing over?
Beta 39:50 ↗
Uh-huh.
Esté 39:51 ↗
Wow, that's no flavor, you know? Would you be a drum queen?
Beta 39:55 ↗
Ah, I would be. Normally the person is paid to do that.
Esté 40:00 ↗
Normally she pays.
Beta 40:01 ↗
The person pays.
Esté 40:02 ↗
Ah, for sure.
Beta 40:03 ↗
Ah, I've seen that story that there are people who pay. You know who? The option for now, right? If it weren't Anita, it would be Bruna, Ludmila's wife.
Esté 40:14 ↗
But Bruna already wasn't... They said they had even considered her. Bruna already wasn't... her. I don't know if she ever was a drum queen. I remember she was something of some school.
Beta 40:22 ↗
There was a big fight. Inclusive. There was a big fight. Bruna Gonçalves. Queen... Bruna... makes revelation about becoming queen. Oh guys, difficult. Drum queen here. Muse of Acadêmicos do Grande Rio. She is a muse of Acadêmicos do Grande Rio.
Esté 40:44 ↗
That's it. She didn't get to be drum queen, guys. It's very cool. Congratulations. Welcome to Todo Dia. A show where we understand a lot of the news we are debating here, okay? We don't understand anything about Carnival. I don't understand anything about Rio de Janeiro, I've never been to Rio de Janeiro, okay? So, uh, I don't even know very well how it works. Beautiful, beautiful party, the great popular festival of Brazil, okay? Thank you very much. Kiss, flower. They just told me here. Really, I remember, I remember I even made a video about it, about the fight that happened with the boy from Beija-Flor.

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APA

Trajano, L. (2026, August 25). Luiza Trajano talks about entrepreneurship and tells the story of Magazine Luiza | EVERY DAY #72 [Interview transcript]. Beta Boechat and DiaTV. CEOInterviews.AI. https://ceointerviews.ai/interview/1259051/

MLA

Luiza Trajano. "Luiza Trajano talks about entrepreneurship and tells the story of Magazine Luiza | EVERY DAY #72." Beta Boechat and DiaTV, 25 Aug. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1259051/.

BibTeX
@misc{trajano2026_1259051,
  author       = {Luiza Trajano},
  title        = {Luiza Trajano talks about entrepreneurship and tells the story of Magazine Luiza | EVERY DAY #72},
  howpublished = {Interview transcript, Beta Boechat and DiaTV. CEOInterviews.AI},
  year         = {2026},
  month        = {aug},
  url          = {https://ceointerviews.ai/interview/1259051/},
  note         = {Speaker-attributed transcript with timestamps}
}