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Greg Joswiak

Senior Vice President of Worldwide Marketing, Apple

Search every verified Greg Joswiak interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. At the 2026 Worldwide Developers Conference, Greg Joswiak discussed Apple's introduction of Siri AI, a set of features built on the company's existing Apple Intelligence platform. Joswiak stated that Apple had been working on artificial intelligence for years and described the development of AI as a major technological shift comparable to the personal computer, the internet, and the iPhone. He said that Apple's approach is to "build products for people" rather than "doing AI for AI's sake." Regarding features that were delayed from a previous announcement, Joswiak said the company chose not to ship a solution that "wasn't great" and instead moved the development to a new architecture, which he described as a decision he would make again. Joswiak also addressed the delayed availability of Siri AI on iPhone and iPad in the European Union, calling the situation "heartbreaking to us" and stating that Apple had tried to provide solutions to the European Commission. He expressed a hope that other governments would not follow what he called the "failed European experiment" with the Digital Markets Act. In other remarks, Joswiak discussed new parental controls and photo editing features, including "spatial reframing," and noted that Apple is working with organizations such as the American Academy of Pediatricians on guidance for those controls.

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