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Greg Joswiak

Senior Vice President of Worldwide Marketing, Apple

Search every verified Greg Joswiak interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. At the 2026 Worldwide Developers Conference, Greg Joswiak discussed Apple's introduction of Siri AI, a set of features built on the company's existing Apple Intelligence platform. Joswiak stated that Apple had been working on artificial intelligence for years and described the development of AI as a major technological shift comparable to the personal computer, the internet, and the iPhone. He said that Apple's approach is to "build products for people" rather than "doing AI for AI's sake." Regarding features that were delayed from a previous announcement, Joswiak said the company chose not to ship a solution that "wasn't great" and instead moved the development to a new architecture, which he described as a decision he would make again. Joswiak also addressed the delayed availability of Siri AI on iPhone and iPad in the European Union, calling the situation "heartbreaking to us" and stating that Apple had tried to provide solutions to the European Commission. He expressed a hope that other governments would not follow what he called the "failed European experiment" with the Digital Markets Act. In other remarks, Joswiak discussed new parental controls and photo editing features, including "spatial reframing," and noted that Apple is working with organizations such as the American Academy of Pediatricians on guidance for those controls.

Recent appearances

Verified interview transcripts

Notable quotes

“And and it can be done correctly. You know, Japan has uh similar regulation but done in a much more uh thoughtful way for users. Uh and so, they're getting what they're uh setting out to to achieve. Yet, they're doing it not at the expense of their of their of their citizens.”

“Well, we certainly hope that other governments don't follow the uh the failed European experiment. You know, with the DMA, which has just been It's not It hasn't been great for users as well.”

“Yeah, it's heartbreaking to us. You know, we've been in Europe for 40 years. Our European customers are so so important to us. We love them. We're able to ship it by the way on Mac and Vision Pro, but we're not able to ship Siri AI to iPhone and iPad users at the launch and the reasons being is they're they you know, we tried to provide solutions to the European Commission that try to achieve what we think they're tr”

“Even before the Neo, about half of the Macs that we sell are to people who've never had a Mac before — that's stunning; a product this mature is still attracting so many new users looking for something better than their Windows world.”

“I've been here for 40 of the 50. I have seen some of those wild times — the company came back from a very near‑death experience when Steve came back in 1997 and we re‑focused on creating the greatest products in the world; the belief was if you create great products everything else will work out.”

“The decision to remove the headphone port and physical SIM card was initially met with criticism, but it ultimately set a new standard in the industry, showing that Apple is willing to take bold steps for the future.”

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The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →