Eddy Cue

SVP Services, Apple

Search every verified Eddy Cue interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Eddy Cue, Apple’s senior vice president of Services and Health, was named Entertainment Person of the Year at the 2026 Cannes Lions festival. In interviews following the award, Cue attributed the recognition to his team, saying the studio was built from scratch over roughly eight years and that the honor reflects the work of the team he hired. He discussed Apple TV+’s strategy, stating that the company prioritizes storytelling over data-driven decisions and that it aims to give creators tools to do their best work. Cue said Apple is not looking for projects that enhance its technology, but rather uses technology to empower creatives. Cue also spoke about the Apple Original Film *F1*, which he described as the highest-grossing sports film of all time and Brad Pitt’s highest-grossing movie. He noted that the film was shot during live Grand Prix events and that Pitt and Damson Idris attended driving school for months. Cue said a sequel is possible, adding that Pitt has expressed interest in returning. Regarding AI, Cue said the tools will help creators produce content faster and at lower cost, but he stated that AI will not replace humans. He also discussed his personal background, describing himself as a Cuban immigrant who learned English in school and saying he believes “anything is possible.”