Managing Director, Media and Entertainment, Itv
Verified interview transcripts, podcast appearances, and direct quotes from Kevin Lygo, Managing Director, Media and Entertainment at Itv. AI-verified speaker identity with full-text searchable transcripts.
“the challenge for for all of us now in in mainstream television is getting enough audiences to turn up on the night to watch anything you want them to it's it's really really difficult um so just I don't know five or six years ago you would have expected a drama like this on bbc1 or ITV to get six seven million viewers...”
“the difficulty for us is You Know Mr Bates has made a loss of something like a million pounds and we can't continually do this you know of course some things are very profitable on the channel and some things aren't but it it's it's a it's a challenge to be able to fund some of the things that aren't obviously of inter...”
“we are unashamedly populist and I think often it's obvious with the big entertainment shows which I'm sure we'll get on to you know what they're trying to do but I think I think what the whole channel and what they're for the factual programming can do for us is reach big audiences and be noisy but be you know positive...”
“we're in the nearer we where the middle ground the bland is the thing that really fails and so you want to be as far as you can within the bounds of good taste and sense loud and noisy and interesting and vibrant and alive and awake”
“our challenge at nine o'clock is to get people to come to the channel who are lighter viewers of it generally so essentially you want to square the circle and we talked about this bit later of through the regular Heartland viewers of ITV which predominantly means people who like the soaps and there's a lot of them ther...”
“the thing to do with our TV is to concentrate on the long-running shows that have been around for a while and often they get neglected taken for granted they're not talk talked about enough and one of the things I did by hiring shoo was to say concentrate on these great big entertainment shows there haven't really been...”
“I think we're not we're not kind of out there on the fringes I think everything we try is new and different in our minds and and good I so I just think you know to expect 3 4 5 9 million people to come to a show it's not it's unlikely to be a sort of beautifully crafted Niche little thing that you know you might see on...”
“I think there's a tendency for dramas to get below 5 million viewers now on the overnights and I think we're still looking a bit with a historical perspective on what drama should get and I I really don't know the answer at the moment but there's something going on because you know there was a big launch of a BBC drama...”
Kevin Lygo speaks to the Voice of the Listener & Viewer Spring Conference in London. Kevin is Managing Director, Media and ...
It’s been a robust year for the ITV portfolio: share is up with impressive performances from key drama launches, Liar and Trauma, the rebooted Dancing on Ice and even Good Morning Britain putting in a good show for the UK’s biggest commercial broadcaster. With a year of some significant highs as well as some troubling talent-related lows, ITV’s Kevin Lygo returns to Edinburgh to give us the inside track on his formula for growth in these challenged times. And riding high on the record-breaking success of gamechanger, Love Island, ITV Digital’s Paul Mortimer will talk us through his strategy…
Just over a year into the job, ITV's Director of Television Kevin Lygo, has certainly delivered on the promise to take risks and shake-up the broadcaster's schedule. But with criticism as well as praise leveled at some of those risks, Kevin will talk frankly about the success of The Voice and the ongoing plan to expand Saturday night entertainment, taking Coronation Street six times a week and what he really thinks about The Nightly Show. With commercial television under pressure from all sides, is innovation in factual or entertainment ever an objective?
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