Thomas Beahon

“Nike and Adidas have dominated this market forever, why has no one ever challenged them?”

— From From crushing disappointment to global sportswear brand - the Castore story | Tom Beahon, Performance People (December 09, 2024)

“someone that's kind of okay, pretty talented, pretty capable but incapable of taking that next step and trying to become really really good at whatever it is that you do... the single factor... that separates the very best from everyone else is there's a level of intensity that other people don't have.”

— From From crushing disappointment to global sportswear brand - the Castore story | Tom Beahon, Performance People (December 09, 2024)

“the definition of a disruptor to me is is a group of people someone a group of people a business that that wants to do things differently that wants to to change a market and provide a product or service that is superior and different to anything that has come before it so it's it's one of those terms that everyone wil...”

— From Interview: Castore co-founder Tom Beahon, The Price of Football (June 29, 2024)

“I've got kind of North for 500 staff and you're responsible for their ability to pay their mortgage every month and taking their kids on holiday this summer and their pensions you cannot be driven by ego that that is only going to end one way and it's it's not going to be positive so there is always a balance as an ent...”

— From Interview: Castore co-founder Tom Beahon, The Price of Football (June 29, 2024)

“This is far too big a market globally for it to be dominated by Nike and Adidas that doesn't make sense to me. I didn't go to Harvard I didn't go and speak to the founder of Nike... but it just intuitively innately felt to us that there has to be space in this market globally for someone to build a premium alternative...”

— From Castore founder Tom Beahon on the journey of a challenger brand trying to become the next Nike, SportsPro (January 25, 2024)

“We want to be a premium alternative to Nike and Adidas we want to try and disrupt those guys... Adidas an interesting one I think because psychologically they were the number one in the market they had a multi-decade start on Nike and have been completely dominated by Nike so I think for Adidas they look down a lot mor...”

— From Castore founder Tom Beahon on the journey of a challenger brand trying to become the next Nike, SportsPro (January 25, 2024)

“I want Castor to be the Tesla of the sportswear market. We are a speedboat in a market of oil tankers, so we have to be more agile than anyone else, but we have to be more innovative. We have to be at the front end of changes. Sport, the business of sport merchandise in particular, but I think more broadly, is still in...”

— From Tom Beahon: Building the Tesla of Sportswear, Why We're Taking on Nike & Adidas, Business of Sport (January 09, 2024)

“Nike and Adidas focus almost all of their resources on a tiny number of teams: Real Madrid, Barcelona, Bayern Munich, Paris Saint-Germain. So we felt if we can create a premium sportswear brand, if we can build a supply chain, an operational infrastructure, a logistical infrastructure, a technology platform, we'll be a...”

— From Tom Beahon: Building the Tesla of Sportswear, Why We're Taking on Nike & Adidas, Business of Sport (January 09, 2024)

“The foundation, the principle has to be innovation. We are a challenger brand. My brother and I started Castore six years ago as a challenger to the superpowers, the mega-brands of the sportswear market. So for us to compete, to survive and thrive in that world we have to be more competitive, more creative, more innova...”

— From "I'd Like To Try My Hand At The Pit Crew!" Tom Beahon with Oracle Red Bull Racing, Christian Horner, Castore Sportswear (January 20, 2023)

“We wanted to create Castore and build the number one premium sportswear in the world and become a genuinely global brand. I think we're still on that journey.”

— From "I'd Like To Try My Hand At The Pit Crew!" Tom Beahon with Oracle Red Bull Racing, Christian Horner, Castore Sportswear (January 20, 2023)

“the eu numbers that we've shifted in the first kind of couple of weeks are on par with anything other than the very very top premier league and other european team”

— From The Rangers Kit Launch - Tom Beahon part 1, August 2020, The Gers TV (August 05, 2020)

“the 95 being directly from ranger street castor is a highly accurate figure”

— From The Rangers Kit Launch - Tom Beahon part 1, August 2020, The Gers TV (August 05, 2020)

“Castore is a challenger brand we we can't go head to head with the Nike Adidas Pumas of this world replicate what they do and compete with them because frankly they're they're far bigger and more experienced on us where we can compete with them is by being more innovative creative um and doing things differently.”

— From The Rangers Kit Launch - Tom Beahon part 2, August 2020, The Gers TV (August 01, 2020)

“The intention is that the fans get everything that the players have access to.”

— From The Rangers Kit Launch - Tom Beahon part 2, August 2020, The Gers TV (August 01, 2020)

“unless you're Val Madrid or Barcelona the big brands are not going to invest a huge amount in you because the truth is you will not move the dial for them these are companies that measure their revenue in a multi-billion so they just simply don't put their care attention detailed focus creativity into put into these pa...”

— From This Is Ibrox - The Interviews: Castore - Tom Beahon, This Is Ibrox - Your Rangers Podcast (June 28, 2020)