Co-Founder, Ganni As
Verified interview transcripts, podcast appearances, and direct quotes from Nicolaj Reffstrup, Co-Founder at Ganni As. AI-verified speaker identity with full-text searchable transcripts.
“the fashion industry is about raw consumption right it's about newness we produce new stuff all the time and sell it to people so you get you can't get a pure form of consumerism and we all know we don't need more garments right”
“I think as a company we still have like the overarching verion for our responsibility effort as we call it is to one time be able to create a fashion collection and by fashion I mean something that's new and fresh and relevant and all of that uh that Cara has a positive climate impact and there are ways to get there bu...”
“there's not a consumer out there that wants to pay a premium for sustainably or responsibly sold product and I I totally understand that it's kind of like our moral obligation to bring that option to the end consumer it has to be identical to a conventionally sourced product because otherwise we're never gonna get thes...”
“as a result we went from just four percent responsible fabrics when we started out to uh close to 73 in our latest spring summer 21 collection which is just over a 12 months process.”
“responsible fabrics are typically eight to ten percent more expensive than conventional ones, but sometimes up to three times that the cost of a conventional fabric if you want to use like very innovative, super interesting new materials.”
“SMEs are actually willing to spend the money and also substantial amounts relative to the upsize on pushing through sustainable innovations in our supply chain but we kind of need them to be productized or turnkey ish because creating that change from scratch is a tough one”
“I can always change my supply chain profoundly if someone bigger than me will help create that innovation and make it available to me or if we pull resources with other SMEs to gain leverage towards our supply chain”
Is sustainable fashion a pipedream? Join this conversation with Nicolaj Reffstrup, founder of danish fashion brand GANNI, widely ...
The founders and creative directors of GANNI, Ditte and Nicolaj Reffstrup, discuss the sustainability of their global brand with Vogue Australia’s Fashion Features Director, Alice Birrell. Still haven’t subscribed to Vogue Australia on YouTube? Do it here: http://au.vogue.com.au/Y3GMbfw ------ Vogue Australia brings you regular fashion, beauty and celebrity videos on YouTube. With weekly uploads, our channel is the authoritative voice on fashion and beauty and grants you exclusive access to our cover shoots and events. Web: vogue.com.au Facebook: / vogueaustralia Instagram:…
CFS+ Breakout Panel | The Journey of Creating an Impact-Free Collection. Watch the conversation about how Ganni and the United Nations Development Programme collaborated to accelerate supply chain transparency and better fabric choices to create an impact-free collection with Nicolaj Reffstrup and Stine Kirstein Junge. JOIN THE CONVERSATION AT #CPHFSleaders • Subscribe to learn more: http://bit.ly/GFASubscriber • Watch our latest videos: http://bit.ly/GFAPlaylist JOIN OUR GLOBAL COMMUNITY • Instagram: http://bit.ly/GlobalFashionAgendaInst... • Facebook: http://bit.ly/GlobalFashionAgendaFa…
Copenhagen Fashion Summit 2018: innovations for supply chain efficiency – presented by ISKO | Supply chain efficiency – why is it important and what can be done? Watch the conversation between Ebru Ozkucuk Guler, senior CSR executive at ISKO, Géraldine Vallejo, sustainability programme director at Kering, Nicolaj Reffstrup, CEO at Ganni, Pamela Batty, vice president, corporate responsibility at Burberry, Susanna Wilson, global head of sustainable networks and entrepreneurship at HSBC and Linda E. Greer, senior scientist at Natural Resources Defense Council. JOIN THE CONVERSATION AT #CPHFSlead…
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