Thank you and welcome to OMAD. It is great to be here in London, a city rich in history, yet constantly defining what comes next. That spirit feels familiar to us. Throughout Samsung's history, we have done the same, embracing change, challenging convention, and turning new ideas into experiences for millions. We believe in a culture of progress that makes life simpler and more connected. That mission feels more relevant today than ever. Earlier this year, I said AI is becoming infrastructure, the invisible backbone of our daily lives. Like any core infrastructure, its value lies in helping more people. That is why we are bringing Galaxy AI to more than 800 million devices within this year.
Because for most people, their AI experience begins with their phone. Not just because it is always with them, but because it understands them better than any other device. That's what makes mobile the ideal foundation for agentic AI. It helps you do less: less searching, less switching between apps, and less friction, and more time for what matters most. Whether you are navigating a busy day, coordinating family schedules, or planning for a trip, your phone can help bring everything together. And with the connected Galaxy ecosystem, your AI experience extends seamlessly from your phone to your wrist to the TV in your living room, and soon even beyond the screen with our new AI glasses. Agentic AI on Galaxy will move with you across your devices. Each touch point adds another layer of context, making your AI experiences truly natural and seamless. Perhaps the most meaningful impact of agentic AI is helping us live a healthier life. Health is fundamental to our happiness and shaped by the small decisions we make every day. How you sleep, recover, manage stress, and stay active. With the latest Galaxy Watch series and enhanced Samsung Health, we are bringing deeper insights and more personalized guidance to help you build better habits. But none of these matter without security and privacy. For AI to take action on your behalf, it must first earn your trust. At Samsung, trust is a design principle. From Samsung Knox security platform to on-device AI and personal data engine to security and privacy dashboard. Your data should remain under your control. What's connected, what's being used must always be clear to you, and you should always have a choice. Now the question is: if AI is becoming more personal, more proactive, and more multi-dimensional, what is the optimal device to bring that experience to life? We believe the answer is foldables.
Some of you want a phone that's pocket perfect. Others want a larger, more immersive canvas for creativity. It's fair to say the future of mobile will be defined by experiences that keep up with you on the device that serves you best. As the global leader in foldables, our innovations move the category forward. Generation after generation, we've made foldables thinner, lighter, stronger, and more immersive. We are always listening, always improving. Today we bring more choices to power the next era of intelligence. These are the most powerful, most versatile, and most adaptive foldables we've ever introduced. Designed to fit seamlessly into your life and powerful enough to unlock your potential. Now the curtain opens.
At the end of the night, you forget to plug in before bed. No stress. A new charging system allows both battery cells to charge through independent paths, improving efficiency. In just 30 minutes, you can go from being completely drained back up to 67%. But battery is only half the story. You need a display that matches it. With a higher resolution across both screens, every photo, video, or app on the Galaxy Z Fold 8 Ultra stays crisp and vibrant. Step outside and this level of clarity continues to hold up with a peak brightness of 3,000 nits and a low reflection display finish. Now on a foldable for the first time, text is more readable, content is clear wherever you are. And it doesn't stop there. Life doesn't wait for the perfect shot. The best moments happen in an instant, and your camera should be ready to capture them naturally. That's where the Ultra camera comes in. We're continuing to push camera innovation on the Galaxy Z Fold so every shot comes to life. Galaxy Z Fold 8 Ultra captures the world as you see it with breathtaking details, range, and resolution, revealing details across the deepest shadows and the brightest highlights. And when the moment needs more room, the ultra wide camera brings more into the frame while keeping edges remarkably sharp. Tying it all together is the Pro Visual Engine working across sensors and software to understand your vision and bringing it to life with each frame. You can focus on the moment and let Galaxy take care of capturing it. But some of the most memorable moments, they happen after dark.
From conversations that linger into the night to spontaneous night out that no one wants to end, nightgraphy captures every shot vividly. Whether you're by candle light or exploring a new city after dark, scenes retain their depth, texture, and mood. And for creators, 8K recording with APV codec lets you capture in full resolution, so more details are preserved from start to finish. For every photo and video, the Galaxy Z Fold 8 Ultra takes care of each frame as you capture it. So every moment takes center stage with stunning clarity. The camera improvements are just the beginning. The performance is ultra too. The Snapdragon 8 Gen 5 for Galaxy powers next level speed and intelligence, making the Galaxy Z Fold 8 Ultra ideal for all day multitasking, immersive gaming, and everything in between. And while you play, the Neural Frame Fusion uses AI to boost gaming performance by reconstructing pixels and frames in real time for sharper, smoother gameplay. But making the most of your day takes more than a bigger screen or a more powerful chip. To help you move forward, Galaxy AI brings AI intelligence that stays one step ahead, anticipating your needs and bringing meaningful suggestions in the moment. And all of that begins with Galaxy AI powered now nudge with more ways to access it than ever through notifications, your keyboard, or an ambient overlay. Now nudge steps in across even more situations. So when your colleagues mention a meeting, it understands the context and suggests what to do next. You can open your calendar side by side, check your schedule, and let them know without missing a beat. Galaxy AI gives you a gentle nudge when it matters most. Like that spa reservation you made for your partner. Personal data engine works on device to remember important details like the address and brings them back through now nudge. It's about having the right information at the right time because the most helpful AI knows what you need and when you need it. And when work builds up, Gemini Notebook helps you clear it faster. When you've got a bunch of photos and files just after a meeting, just drag them into Gemini Notebook. The materials are then analyzed individually and consolidated to generate a comprehensive set of visuals. This is AI designed to help you move through your day. It understands your context and offers the help you need so you can focus on what matters. This is Galaxy Z Fold 8 Ultra. Our most capable foldable yet. Built for people who are driven by passion, inspired by possibilities. Coming in violet shadow, graphite, cream, and green shadow. Pricing for the Galaxy Z Fold 8 Ultra begins at $2,999 and will be available from August 7th.
But everyone's life takes on a different shape. For those who pull inspiration from everywhere and use it to create. For those who see their device as a canvas for their imagination. This is Galaxy Z Fold 8.
A foldable that fits the shape of how you actually live. Our lives are more dynamic than ever. Some moments need a bigger canvas. Others need something lighter. We've continued to redefine how people experience their devices. And today, a new shift is happening. It's not just about devices, but about how content adapts around you, what people watch, where they find inspiration. People no longer live in one fixed shape, because one size doesn't fit all. Introducing the all-new Galaxy Z Fold 8.
We redesigned the display structure from the ground up. Beneath the display panel, the polymer film and barrier layer are replaced with a new high strength titanium alloy film for a thinner, more durable display. Below that, the titanium plate features micro pattern holes paired with a pressure sensitive adhesive, reducing air gaps to create a smoother, more stable surface. Together, this forms the flex titanium structure. You can enjoy more of what you love with long-lasting battery. Inside, a more streamlined architecture creates space for a larger battery. A dual DCIC system improves thermal efficiency while enabling faster charging. And a wider hinge refined with greater precision opens more easily and feels more natural than ever. The result, our lightest fold ever. Every decision was made in service of one experience. From folded to unfolded, from landscape to portrait, a new way to experience everything you love. The all-new Galaxy Z Fold 8.
This is a new chapter of foldables designed to move the way you do. Introducing the all-new Galaxy Z Fold 8. A canvas that shifts and expands with your curiosity.
More often than not, what captures your attention starts small. A quick scroll through YouTube shorts to see what's trending or you get pulled into your Instagram feed. These are the moments of discovery that can quickly lead to something more. When Galaxy Z Fold 8 is closed, you can explore these creative inspirations just by scrolling the way you naturally do. And if you want to engage more deeply, that's when you expand your view. The 4x3 display gives you enough room to stay immersed while keeping the comments open. Because let's be honest, half the fun is seeing if everyone else thought the same thing as you. But what happens when a 15-second clip sparks a 15-minute obsession, like a deep dive into YouTube? That's when you fill the entire screen for a more immersive viewing experience. Your content expands across the frame with less letterboxing and more of what you actually want to see. Now you can lock in on that Netflix series you saved earlier. From there, watching turns into action. The expansive display brings a whole new dimension to mobile gaming. With a wider field of view, games feel less squished, even when your thumbs are stuck on the controls. Seriously, what a view. Now, rotate it and the experience slows down. In portrait, the 3x4 ratio creates a natural reading rhythm, like a digital library in your hand. That article you've been meaning to get to, the cartoon chapter you save for later, the magazine you actually subscribe to. Content stacks vertically just the way your eyes move. And before you know it, you've settled in. Reading has a way of expanding our curiosity. Galaxy Z Fold 8 lets you move from questions to answers with ease. Open Samsung browser and more content and information fits at a glance so there's less scrolling in your adventures. But none of this works without a solid foundation. Years of leadership in foldable technology have led to a stronger and slimmer display with less crease on the surface, but a great screen is only part of the experience. The other part is what you do on it. When you open your app, you'll notice the layout adapts to the display seamlessly. And with a screen optimized for longer engagements, like a scroll that turns into a deep dive or the short form content that turns into a series, we've equipped the Galaxy Z Fold 8 with a 4,800 milliamp battery that delivers more than 26 hours of video playback.
It's built to keep you entertained on a long flight or throughout your day in the city. And it's the world's lightest fold ever.
So, it goes where the moment takes you. And as we spend more time viewing content, we're also capturing and sharing more of our own with Galaxy Z Fold 8. That's exactly what you're going to want to do. When you open the camera, the cover screen becomes a natural viewfinder, helping you capture every moment as you live it. And the way your fingers sit along the curves of the device will feel nostalgic, reminding you of a classic digital camera. With a powerful dual 50 megapixel wide and ultrawide camera, Galaxy Z Fold 8 turns everyday photography into an iconic experience. Once you capture your perfect shot, you can expand your photo across the big screen to relive the moment or to refine it for posting. Open the Galaxy Z Fold 8 and it becomes your editing suite. Sometimes you capture the perfect moment, but the photo still feels like it's missing something. Maybe it needs a small touch up before you share it with the world. Photo Assist lets you edit images through simple prompts. And on the expansive foldable display, every change appears clearly before and after, side by side, so you always see exactly what you're committing to. But some moments are better captured in action. My Fan Cam helps you turn a single recording into a personalized video in just seconds. Group moments deserve a wide frame, capturing everyone and the full energy of the scene. But even in a wide shot, your attention naturally follows one person, like your favorite member or artist who steals the show for you each time. Select them, choose the aspect ratio for your favorite social platform to share with your friends and family, and Galaxy AI does the rest. It keeps the person you chose naturally centered as they move through the frame. And everything we saw today from now brief to now nudge is AI experiences built into Galaxy Z Fold 8, quietly working in the background so you can focus on what matters.
I love it. I love it. That's my me. I'm feeling the rush. Take me to the bus. Now they're looking at us. They're talking about us. I'm feeling the rush. Take me to the bus. Now they're looking at us. Bet they're talking about us.
Galaxy Z Flip has always been for people who move through life with openness and spontaneity. And the Flex Window has always been where that spirit shows first. A small window built for a big personality. And this year, we're making it more amazing with a richer Flex Window experience. Introducing One UI 9. It's built on Android 17 and it comes to Galaxy Foldables for the first time. And the Flex Window takes a big step forward. Its interface has been redesigned to make full use of the edge-to-edge cover display with intuitive interactions that let you do more with Flex Window. All the gestures you already know now work on the cover screen. Swipe down from the left for notifications, from the right for quick panel, across for widgets, and up for your apps. And just like the home screen, pinch to customize your layout on Flex Window. No new learning, all the same gestures you know and love. And the apps you reach for every day, they now run full screen on the Flex Window. Scroll through your gallery and find the moments worth repeating. Check your calendar and text a friend to lock in a date, all without opening your phone. But one of my favorite changes is now brief on the Flex Window, understanding your moment and proactively bringing the information you need before you even ask. Say your morning starts gray and rainy. You're getting ready, thinking about your first meeting, and before you have the chance to check the traffic or the time, you get a reminder. Leave a little earlier today. And when you want your now brief to feel more like yours, you can now build your own custom cards. Stay on top of your health with a daily summary of your activity and nutrient levels every evening. Or bring in running tips from YouTube. It's a daily briefing that shapes around your life. And when a spark of creativity hits, Flip has you covered then, too. Galaxy Z Flip has always been about the freedom to capture life on your own terms. And this year, the experience behind those moments has evolved. The Flex Cam that you know and love comes with a 50 megapixel camera for stunning selfies. And the same Pro Visual Engine from the Galaxy S26 series now comes to Galaxy Z Flip 8, delivering softer skin textures, natural tones, and accurate colors across different lighting, so you can always look your best. And when a moment deserves more than a single frame, Galaxy Z Flip 8 changes in your hand. This vintage camcorder grip makes every moment feel like it's worth filming. And now it's paired with a stabilization technology that captures the energy of every moment smoothly. Super Steady calculates direction and gravity in real time, correcting drastic tilts to keep your shots level. Whether you're vlogging or passing around the camera with friends, it will look good, continuous and uninterrupted. And all of this comes in a form that's slimmer and lighter than ever. At just 6.1 mm when opened and weighing only 180 grams, you'll feel the difference the moment you hold it. And all that slimness comes together so you can truly make it your own.
Galaxy Z Flip 8 is our thinnest flip yet, and still it manages to be even more capable whilst taking up even less space. The Flex Window upgrade enables you to do more all without opening your device. And the camera experience delivers power and clarity with a pinch of nostalgia. Galaxy Z Flip 8 comes in pink, graphite, cream, and mint. And pricing starts at $1,199. It will be available starting August 7th, and pre-orders for all the latest foldables begin today.
Now, here's how Galaxy Z Flip 8 can help someone save the day.
