It hurts. It hurts me. It also hurts me thinking about my children and grandchildren. What will be here on the reef for them?
We're working together to save these vital yet endangered ecosystems, one photo at a time.
The first time that I entered the fishing boat and I saw them removing so much plastic from the sea of their nets and then throwing them back. For me, that was shocking.
I just decided to turn this anger, this negative emotions into something productive. I didn't want to be part of the problem and I wanted to become part of the solution.
My name is Leer Salapakis. I grew up in a family of fishermen that for generations they were seeing the sea as a provider. They were going there getting feed, bringing it to the table, feeding their family. I'm a little bit outside of the cycle. I was able to witness that this is not a provider anymore, but more like a patient. And I think this time she needs our help.
When I started approaching fishermen, I was telling them that we can actually collect plastic from the sea and make a difference. They thought I was crazy.
They were like, you know, what are we going to become like garbage collectors? I started with my father and his friends here from this local port. In the beginning there were just three people.
My father told me that, you know, cleaning plastic and stuff is nice but I should get a real job. And like all more traditional people my father is also worried about change. And then when he realizes that the change is for the better then he starts to adapt it.
Fishermen started to talk. The results and so of the sea around them started to become more cleared. Like a very simple idea ended up becoming a movement with thousands of fishermen in multiple countries in the Mediterranean Sea.
More plastic was arriving every day to the port and then the whole port was collecting plastic. That visual proof convinced the others to join.
This plastic that we are collecting is not just waste and from there after the plastic is sorted goes to a recycling facility and it's turned into pellets like little balls of plastic that then you can melt and make new products.
We realize that plastic cleanups is not enough. We're transferring the problem from the sea to the land. We needed to change this plastic from a waste into something new. So we're able to turn this plastic from waste into a resource, part of a new economy. The circular economy.
My work is not just for today, but it's also for tomorrow. The next generation is the hope of this world. I believe this is how change happens. You start small and then this grows and then in the end you create a movement.
Today me and my father are back at the sea that has been our home. And this day it feels different because I'm on a kayak that is made out of plastic that we collected from the sea. This is what it means to come full circle.
Let's start today. Start small. Start local.
The connected Olympic Games together, the IOC and Samsung. Samsung believes in the power of the Olympic Games as an unparalleled platform to showcase its technologies on the biggest stage. Building on our long history, we continue to bridge athletes and fans through innovations that redefine the Olympic Games experience.
The Olympic Games allow us to open up our mobile broadcasting technology to billions of people around the world.
I would like to claim that it is a revolutionary way that we covered this opening ceremony with the support of Samsung is that although there is a consumer device eventually it has the capacity and the capability to act also as a professional device. Without this kind of technology it will be impossible to create this behind the scenes coverage that we do.
You can put it in so many more places than you can put a professional camera. People are much less bothered by something the size of a phone than they are by the size of a broadcast camera.
Every Olympic athlete is a hero. Samsung Galaxy joins their Olympic Games journey from the very first step, capturing the pride of a new challenge.
It was really good because we did a different photo and was really funny. Do it with Samsung.
The most touching moment of an athlete's career. Galaxy is there on the podium to capture this glory and make it a memory that lasts forever. A moment only the Olympic Games can deliver.
It was really nice for me to capture the moment with a Samsung phone on the podium. It was just amazing.
Innovation beyond the spotlight. Galaxy AI supports Olympic Games operations by breaking language barriers, ensuring seamless communication across nations and cultures.
And as we move towards Milano Cortina, innovations like Galaxy powered broadcasting, AI interpreter tools are set to create an even more seamlessly connected Olympic experience for the athletes, fans, and the volunteers and the worldwide audience.
Samsung Galaxy played a key role in connecting athletes, fans, and everyone involved in making the games possible. Through our commitment to openness, Galaxy will continue to expand and enrich the values and experiences of the Olympic Games.
More connections create more open possibilities. Open always wins.
This is where it all began with a simple belief that our technology can enrich people's lives and the world we live in. That belief has spread around the globe to everyone, everywhere and led to countless innovations.
We open up people's possibilities to connect people anytime, anywhere, to empower your creativity, to express yourself your own way, to unfold more of your world.
Now more than ever, people need more inspiration, expression, and connection. That's why we keep innovating to open up new possibilities. Because at the center of everything we do is you.
We've always been committed to using technology for the greater good. After incorporating oceanbound plastic into our Galaxy devices, we recognized an opportunity to go even further in our commitment to the world's oceans.
If you're a pessimist and don't believe in human ingenuity. By the end of the century, the majority of the world's coral reefs will be gone. That's a real possibility.
It's not just part of our culture. It's who we are. We're ocean people.
Hurts. It hurts me. It also hurts me thinking about my children and grandchildren. What will be here on the reef for them?
We're working together to save these vital yet endangered ecosystems, one photo at a time.
The first time that I entered the fishing boat and I saw them removing so much plastic from the sea of their nets and then throwing them back. For me, that was shocking.
I just decided to turn this anger, this negative emotions into something productive. I didn't want to be part of the problem and I wanted to become part of the solution.
My name is Leapakis. I grew up in a family of fishermen that for generations they were seeing the sea as a provider. They were going there getting fees, bringing it to the table, feeding their family. I'm a little bit outside of the cycle. I was able to witness that this is not a provider anymore, but more like a patient. And I think this time she needs our help.
When I started approaching fishermen, I was telling them that we can actually collect plastic from the sea and make a difference. They thought I was crazy.
They were like, you know, what are we going to become like garbage collectors? I started with my father and his friends here from this local port. In the beginning, there were just three people.
My father told me that, you know, cleaning plastic and stuff is nice, but I should get a real job. And like all more traditional people, my father is also worried about change. And then when he realizes that the change is for the better, then he starts to adapt it.
Fisherman started to talk. The results and so the sea around them started to become more clear. Sounded like a very simple idea ended up becoming a movement with thousands of fishermen in multiple countries in the Mediterranean Sea.
More plastic was arriving every day to the port and then the whole port was collecting plastic. That visual proof convinced the others to join.
This plastic that we are collecting is not just waste. And from there, after the plastic is sorted, it goes to a recycling facility and it's turned into pellets, like little balls of plastic that then you can melt and make new products.
We realize that plastic cleanups is not enough. We're transferring the problem from the sea to the land. We needed to change this plastic from a waste into something new. So, we're able to turn this plastic from waste into a resource, part of a new economy, the circular economy.
My work is not just for today, but it's also for tomorrow. The next generation is the hope of this world. I believe this is how change happens. You start small and then this grows and then in the end you create a movement.
Today me and my father are back at the sea that has been our hope. And this day it feels different because I'm on a kayak that is made out of plastic that we collected from the sea. This is what it means to come full circle.
Let's start today. Start small. Start local.
The connected Olympic Games. Together, the IOC and Samsung. Samsung believes in the power of the Olympic Games as an unparalleled platform to showcase its technologies on the biggest stage. Building on our long history, we continue to bridge athletes and fans through innovations that redefine the Olympic Games experience.
The Olympic Games allow us to open up our mobile broadcasting technology to billions of people around the world.
I would like to claim that it is a revolutionary way that we covered this opening ceremony with the support of Samsung is that although there is a consumer device eventually it has the capacity and the capability to act also as a professional device. Without this kind of technology will be impossible to create this behind the scenes coverage that we did.
You can put it in so many more places than you can put a professional camera. People are much less bothered by something the size of a phone than they are by the size of a broadcast camera.
Every Olympic athlete is a hero. Samsung Galaxy joins their Olympic Games journey from the very first step, capturing the pride of a new challenge.
It was really good because we did a different photo and was really funny. Do it with Samsung.
The most touching moment of an athlete's career. Galaxy is there on the podium to capture this glory and make it a memory that lasts forever. A moment only the Olympic Games can deliver.
It was really nice for me to capture the moment with a Samsung phone on the podium. It was just amazing.
Innovation beyond the spotlight. Galaxy AI supports Olympic Games operations by breaking language barriers, ensuring seamless communication across nations and cultures.
And as we move towards Milano Cortina, innovations like Galaxy powered broadcasting, AI interpreter tools are set to create an even more seamlessly connected Olympic experience for the athletes, fans, and the volunteers and the worldwide audience.
Samsung Galaxy played a key role in connecting athletes, fans, and everyone involved in making the games possible. Through our commitment to openness, Galaxy will continue to expand and enrich the values and experiences of the Olympic Games.
More connections create more open possibilities. Open always wins.
This is where it all began with the simple belief that our technology can enrich people's lives and the world we live in. That belief has spread around the globe to everyone, everywhere and led to countless innovations.
We open up people's possibilities to connect people anytime, anywhere, to empower your creativity, to express yourself, your own way, to unfold more of your world.
Now more than ever, people need more inspiration, expression, and connection. That's why we keep innovating to open up new possibilities. Because at the center of everything we do is you.
We've always been committed to using technology for the greater good. After incorporating oceanbound plastic into our Galaxy devices, we recognized an opportunity to go even further in our commitment to the world's oceans.
If you're a pessimist and don't believe in human ingenuity. By the end of the century, the majority of the world's coral reefs will be gone. That's a real possibility.
It's not just part of our culture. It's who we are. We're ocean people.
Hurts. It hurts me. It also hurts me thinking about my children and grandchildren. What will be here on the reef for them?
We're working together to save these vital yet endangered ecosystems one photo at a time.
The first time that I entered the fishing boat and I saw them removing so much plastic from the sea of their nets and then throwing it back. For me, that was shocking.
I just decided to turn this anger, this negative emotions into something productive. I didn't want to be part of the problem and I wanted to become part of the solution.
My name is Leapakis. I grew up in a family of fishermen that for generations they were seeing the sea as a provider. They were going there getting feed, bringing it to the table, feeding their family. But I'm a little bit outside of the cycle. I was able to witness that the sea is not a provider anymore but more like a patient and I think this time the city needs our help.
When I started approaching fishermen, I was telling them that we can actually collect plastic from the sea and make a difference. They thought I was crazy.
They were like, you know, what are we going to become like garbage collectors? I started with my father and his friends here from this local port. In the beginning, there were just three people.
My father told me that, you know, cleaning plastic and stuff is nice, but I should get a real job. And like all more traditional people, my father is also worried about change. And then when he realizes that the change is for the better, then he starts to adapt it.
Fisherman started to talk. The results of the sea around them started to become more clearer. Sounded like a very simple idea ended up becoming a movement with thousands of fishermen in multiple countries in the Mediterranean Sea.
More plastic was arriving every day to the port and then the whole port was collected plastic. That visual proof convinced the others to join.
This plastic that we are collecting is not just waste and from there after the plastic is sorted go a recycling facility and it's turned into pellets like little balls of plastic that then you can melt and make new products.
We realized that plastic cleanups is not enough. We're transferring the problem from the sea to the land. We needed to change this plastic from a waste into something new. So, we're able to turn this plastic from waste into a resource. Part of a new economy, the circular economy.
My work is not just for today, but it's also for tomorrow. The next generation is the hope of this world. I believe this is how change happens. You start small and then this grows and then in the end you create a movement.
Today me and my father are back at the sea that has been our home. And this day it feels different because I'm on a kayak that is made out of plastic that we collected from the sea. This is what it means to come full circle.
Let's start a day. Start small. Start local.
Oh, I can't believe it. Bye, Leo. You're moving. Can we still be best friends forever? But how? I don't know.
Can I have that? Kids can't have phones. No, the box. Silly. Of course.
This is so good. Perfect. I've got it. You've got what? This will help you when I'm not that.
Wow. It can help you understand Stanley me like a me. A I'm going to miss you, too, Stanley.
Hey, come and finish packing. Let's hide. Oh, you're hiding. Do you want to become invisible? Yeah, there's one.
Ow. All better. And if you have a really important secret, it will always be there. And if you need a flight to join me, this can turn any box into a spaceship.
Wow. Really? Yeah. I'm going to miss you so much, Paige. I'm going to miss you, too. Remember, best friends forever.
Please. Give a warm welcome to CEO and head of device experience division TM Roh.
Good morning everyone. Thank you for joining us today. Every groundbreaking technology follows a similar journey. It begins as a marvel, rare, expensive, and loudly celebrated. But the technologies that change history do something different. They fade into the background not because they lose power, but because they become infrastructure. AI stands at that moment. Now infrastructure is about responsibility. It has to work for everyone everywhere without expertise or friction. But there is still a gap between what AI promises and what you actually experience. That's where Galaxy keeps pushing forward. We are building life enhancing innovations that are dependable, broadly available and foundational to everyday life. To achieve this, our priorities are clear. Reach, openness and competence.
First, reach. AI must become a part of our infrastructure. You should be able to enjoy its benefits through the devices you use every day. We are expanding Galaxy AI across our entire ecosystem to reach everyone.
Second, openness. For AI to truly matter, it needs to be effortless. True openness means offering the same quality of experiences to everyone. That's why Galaxy AI is designed to be easy and always available, adapting to you seamlessly and effortlessly without a learning curve.
That brings us to our final pillar, competence. People have every right to ask where is my information being shared? How is it being used? So we built Galaxy AI with advanced security and privacy at its core. We've evolved Samsung Knox security platform to protect your data and give you full control over your information. With the security by design, you can enjoy personalized AI experiences with confidence.
Competence also means power. This is why we are pushing boundaries with unmatched performance. Working closely with our chipset partners, we have co-developed an industry-leading custom AP design for Galaxy together with a groundbreaking camera and the world's first built-in privacy display.
When AI has wider reach, embraces openness and is built on competence, it becomes infrastructure and from there it evolves into agentic AI. Imagine a phone that anticipates your needs before you even realize them. A phone that learns your habits and adapts in real time. A phone that takes actions on your behalf. This is the agentic AI phone.
Now, let's meet the Galaxy S26 series.
This is why Samsung introduced Galaxy AI two years ago to bring you practical help every day when you need it most through the one device that never leaves your side. How many of you have missed important notifications because they got lost in a flood of alerts? Wouldn't it be nice if you could cut through that clutter and filter out the important things? Galaxy AI can now understand notifications on your screen to help with just that. Let me show you.
I start each morning by checking Now Brief. It gives me a personalized overview of my day. Here's a look at my brief. It includes the weather, my schedule, and even my energy level. And you'll notice it pulled this reservation here. Now, here's the amazing part. I completely forgot to put this in my calendar, but Galaxy AI remembered the confirmation in my notifications and automatically reminded me. When things get overwhelming, a gentle reminder like this allows me to just get on with my day.
But Galaxy AI does more than organize your life. It can also do things on your behalf, like taking calls. Let's be honest, we don't answer every call. For those calls you can't get to or the ones you don't want to get to, Galaxy AI can give you a clear, simple summary of who called and what they wanted. This way, you can decide what needs your immediate attention and what can wait. And the best part, it all feels effortless, like you've got a personal assistant.
We also wanted to make using your Galaxy device as easy as possible. The all-new Bixby is smarter and understands you better. So, navigating your device is as simple as having a chat. If you need to change a setting or find a feature, all you have to do is ask, like, 'How do I charge another device with mine?' But we didn't just make Bixby smarter inside your phone. We added a brand new capability that goes beyond device control. Now Bixby can bring you up-to-date information directly in the conversation, keeping you in your flow without having to open another app.
But sometimes you need to go deeper. We've all been down that research rabbit hole. What started off as a quick search turns into multiple open tabs, comparing different sites, reading reviews, and jumping back and forth. Galaxy AI already helps you summarize, translate, and read highlights aloud. But now, starting with the Galaxy S26 series, the all-new Samsung browser is partnering with Perplexity, so you'll be able to research faster with Ask AI, a powerful AI tool to help you do more while browsing. Ask AI will take all the research across all your tabs, even your recent history, and combine it with the intelligence of conversational AI to help you answer all of your questions.
But not every question requires a deep dive. Sometimes you just want to know what you're looking at. Circle to search with Google has made searching more seamless for hundreds of millions of Galaxy users worldwide since we introduced it with Google at Unpacked two years ago. You can circle to look up items directly, translate text, and even identify a song playing in the background or on screen. It makes searching more contextual and immediate. And with the Galaxy S26 series, we're taking this a step further because we know it's not just the one eye that catches your vibe. It's the whole thing. So, starting today, you'll be able to circle to search multiple objects at once, so you can easily find the look. Just use circle to search to instantly find every piece from tops to footwear and everything in between all in one search. No need for all the back and forth.
But of course, a lot of back and forth can also happen in chat rooms. And when this happens, we can easily distracted. So we want to keep you in your flow. Now, Galaxy AI can assist you right inside the chat with gentle nudges, reducing steps. If you're texting with a friend and they ask for photos from last weekend, usually you have to dig through your album, scroll through hundreds of photos, find them, and then share. But now, Galaxy AI understands the context and does the work for you. Or if they ask if I'm free to catch up over some Korean barbecue next weekend. Again, normally I'd leave the chat, open my calendar, scroll to the date, and then come back to reply. But now, Nudge brings my calendar to me, understanding the context so I can check and respond in seconds.
Galaxy AI helps you stay in your flow. And this is what we mean by AI is infrastructure. It moves the technology out of your way so you can move through your day. But to build experiences that feel this natural, you need a foundation that is secure by design. To explain how we bring this to life, please welcome our COO, Wanjun Choy.
