Everywhere and led to countless innovations. We open up people's possibilities to connect people anytime, anywhere, to empower your creativity, to express yourself your own way, to unfold more of your world. Now more than ever, people need more inspiration, expression, and connection. That's why we keep innovating to open up new possibilities. Because at the center of everything we do is you.
We've always been committed to using technology for the greater good. After incorporating oceanbound plastic into our Galaxy devices, we recognized an opportunity to go even further in our commitment to the world's oceans.
If you're a pessimist and don't believe in human ingenuity, by the end of the century, the majority of the world's coral reefs will be gone. That's a real possibility. It's not just part of our culture. It's who we are. We're ocean people.
Hurts. It hurts me. It also hurts me thinking about my children and grandchildren. What will be here on the reef for them?
We're working together to save these vital yet endangered ecosystems one photo at a time.
The first time that I entered the fishing boat and I saw them removing so much plastic from the sea with their nets and then throwing them back. For me, that was shocking.
I just decided to turn this anger, this negative emotions into something productive. I didn't want to be part of the problem and I wanted to become part of the solution.
My name is Leapakis. I grew up in a family of fishermen that for generations they were seeing the sea as a provider. They were going there getting feast, bringing it to the table, feeding their family. But I'm a little bit outside of the cycle. I was able to witness that this is not a provider anymore, but more like a patient. And I think this time the sea needs our help.
When I started approaching fishermen, I was telling them that we can actually collect plastic from the sea and make a difference. They thought I was crazy. They were like, you know, what are we going to become? Like garbage collectors. I started with my father and his friends here from this local port. In the beginning, there were just three people.
My father told me that, you know, cleaning plastic and stuff is nice, but I should get a real job. And like all more traditional people, my father is also worried about change. And then when he realizes that the change is for the better then he starts to adapt it.
Fishermen started to talk the results and so the sea around them started to become more clearer. Sounded like a very simple idea ended up becoming a movement with thousands of fishermen in multiple countries in the Mediterranean Sea.
More plastic was arriving every day to the port and then the whole port was collected plastic. That visual proof convinced the others to join.
This plastic that we are collecting is not just waste and from there after the plastic is sorted goes to a recycling facility and it's turned into pellets like little balls of plastic that then you can melt and make new products.
We realized that plastic cleanups is not enough. We're transferring the problem from the sea to the land. We needed to change this plastic from a waste into something new. So, we're able to turn this plastic from waste into a resource.
Part of a new economy, the circular economy. My work is not just for today, but it's also for tomorrow.
The next generation is the hope of this world.
I believe this is how change happens. You start small and then this grows and then in the end you create a movement. Today me and my father are back at the sea. That has been our hope. And this day it feels different because I'm on a kayak that is made out of plastic that we collected from the sea. This is what it means to come full circle.
Let's start today. Start small. Start local.
Oh, I can't believe it. Bye, Leo. You're moving. Can we still be best friends forever? But how? I don't know.
Can I have that?
Kids can't have fonts.
No, the box. Silly.
Of course.
This is so good. Perfect. I've got it. You've got what? This will help you when I'm not there.
Wow. It can help you understand like me.
I'm going to miss you, too. Stamp.
Page. Come and finish packing.
Let's hide.
Oh, you're hiding. Do you want to become invisible?
Yeah.
That's one.
All better. And if you have a really important secret, it will always be there. And if you need a flight to join me, this can turn any box into a spaceship.
Wow. Really?
Yeah. I'm going to miss you so much, Paige.
I'm going to miss you, too.
Remember, best friends forever.
Best what forever?
Please give a warm welcome to CEO and head of device experience division, TM Roh.
Good morning everyone. Thank you for joining us today. Every groundbreaking technology follows a similar journey. It begins as a marvel, rare, expensive, and loudly celebrated. But the technologies that change history to something different, they fade into the background not because they lose power but because they become infrastructure. AI stands at that moment. Now infrastructure is about responsibility. It has to work for everyone everywhere without expertise or friction. But there is still a gap between what AI promises and what you actually experience. That's where Galaxy keeps pushing forward. We are building life enhancing innovations that are dependable, broadly available and foundational to everyday life. To achieve this, our priorities are clear: reach, openness and competence.
First, reach. AI must become a part of our infrastructure. You should be able to enjoy its benefits through the devices you use every day. We are expanding Galaxy AI across our entire ecosystem to reach everyone.
Second, openness. For AI to truly matter, it needs to be effortless. True openness means offering the same quality of experiences to everyone. That's why Galaxy AI is designed to be easy and always available, adapting to you seamlessly and effortlessly without a learning curve.
That brings us to our final pillar, confidence. People have every right to ask where is my information being shared? How is it being used? So we built Galaxy AI with advanced security and privacy at its core. We've developed Samsung Knox security platform to protect your data and give you full control over your information. With security by design, you can enjoy personalized AI experiences with confidence.
Competence also means power. This is why we are pushing boundaries with unmatched performance. Working closely with our chipset partners, we have co-developed an industry-leading custom AP design for Galaxy together with a groundbreaking camera and the world's first built-in privacy display.
When AI has wider reach, embraces openness and is built on competence, it becomes infrastructure and from there it evolves into agentic AI. Imagine a phone that anticipates your needs before you even realize them. A phone that learns your habits and adapts in real time. A phone that takes actions on your behalf. This is the agentic AI phone.
Now, let's meet the Galaxy S26 series.
AI is about making your life more seamless. And like TM said, it's being integrated into our daily lives. Designed to work for everyone, everywhere. This is why Samsung introduced Galaxy AI two years ago to bring you practical help every day when you need it most through the one device that never leaves your side. How many of you have missed important notifications because they got lost in a flood of alerts? Wouldn't it be nice if you could cut through that clutter and filter out the important things? Galaxy AI can now understand notifications on your screen to help with just that. Let me show you.
I start each morning by checking Now Brief. It gives me a personalized overview of my day. Here's a look at my brief. It includes the weather, my schedule, and even my energy level. And you'll notice it pulled this reservation here. Now, here's the amazing part. I completely forgot to put this in my calendar, but Galaxy AI remembered the confirmation in my notifications and automatically reminded me. When things get overwhelming, a gentle reminder like this allows me to just get on with my day.
But Galaxy AI does more than organize your life. It can also do things on your behalf, like taking calls. Let's be honest, we don't answer every call. For those calls you can't get to or the ones you don't want to get to, Galaxy AI can give you a clear, simple summary of who called and what they wanted. This way, you can decide what needs your immediate attention and what can wait. And the best part, it all feels effortless, like you've got a personal assistant.
We also wanted to make using your Galaxy device as easy as possible. The all-new Bixby is smarter and understands you better, so navigating your device is as simple as having a chat. If you need to change a setting or find a feature, all you have to do is ask, like, 'How do I charge another device with mine?' But we didn't just make Bixby smarter inside your phone. We added a brand new capability that goes beyond device control. Now, Bixby can bring you up-to-date information directly in the conversation, keeping you in your flow without having to open another app.
But sometimes you need to go deeper. We've all been down that research rabbit hole. What started off as a quick search turns into multiple open tabs, comparing different sites, reading reviews, and jumping back and forth. Galaxy AI already helps you summarize, translate, and read highlights aloud. But now, starting with the Galaxy S26 series, the all-new Samsung browser is partnering with Perplexity. So you'll be able to research faster with Ask AI, a powerful AI tool to help you do more while browsing. Ask AI will take all the research across all your tabs, even your recent history, and combine it with the intelligence of conversational AI to help you answer all of your questions.
But not every question requires a deep dive. Sometimes you just want to know what you're looking at. Circle to search with Google has made searching more seamless for hundreds of millions of Galaxy users worldwide since we introduced it with Google at Unpacked two years ago. You can circle to look up items directly, translate text and even identify a song playing in the background or on screen. It makes searching more contextual and immediate. And with the Galaxy S26 series, we're taking this a step further because we know it's not just the one eye that catches your vibe, it's the whole thing. So, starting today, you'll be able to circle to search multiple objects at once, so you can easily find the look. Just use circle to search to instantly find every piece from tops to footwear and everything in between, all in one search. No need for all the back and forth.
But of course, a lot of back and forth can also happen in chat rooms. And when this happens, we can get easily distracted. So, we want to keep you in your flow. Now, Galaxy AI can assist you right inside the chat with gentle nudges, reducing steps. If you're texting with a friend and they ask for photos from last weekend, usually you have to dig through your album, scroll through hundreds of photos, find them, and then share. But now Galaxy AI understands the context and does the work for you. Or if they ask if I'm free to catch up over some Korean barbecue next weekend again. Normally I'd leave the chat, open my calendar, scroll to the date, and then come back to reply. But now Nudge brings my calendar to me, understanding the context so I can check and respond in seconds.
Galaxy AI helps you stay in your flow. And this is what we mean by AI is infrastructure. It moves the technology out of your way so you can move through your day. But to build experiences that feel this natural, you need a foundation that is secure by design. To explain how we bring this to life, please welcome our COO, Wonjin Choi.
Innovation has always been at the core of Galaxy. Think back to the early days of smartphones. The hardware was a breakthrough in itself and it laid the foundation for a new era. Then the transformation accelerated when apps unlocked meaningful experiences. Today we are at the same inflection point with AI. AI today lives in moments inside apps, features, and workflows. But that's not enough. Mass adoption will happen when AI turns the things you already do every day into something you can do better, faster, and with less friction. So how do we achieve that? We believe it requires platform level innovation that is personal, adaptive and agentic.
The first two pillars, personal and adaptive, are about understanding context. Your phone is your most personal device, and it has the potential to help you in ways no other device can. An AI phone needs to offer suggestions that feel truly personal and relevant like how Now Brief surfaces information or Now Nudge provides suggestions at the right moment. At the foundation of this is the personal data engine or the PDE. The PDE turns the scattered data on your device into meaningful data that AI can actually use. But we also know with this level of access, trust is everything.
Galaxy AI is built with protection at its core. To deliver personalized experiences, Galaxy AI needs information. But we must ensure that only the right services get that access. That's why we built Knox Vault. It maintains a digital wall between your apps, ensuring your data is isolated, verified, and protected. But real security goes deeper than software. Samsung Knox Vault is physically built into the phone and isolated from the rest of the system. It protects your most sensitive information such as your passwords, your security keys and your biometrics. So even if the main software is attacked, the vault remains locked. For Galaxy AI features that use the cloud, the rule is simple. Your data is processed to deliver an answer and then deleted. And because protection is most effective when you are in control, we put transparency and choice in your hands.
This brings us to the third pillar, agentic, turning understanding into action. Think about how we interact with our devices today. We have incredible apps for everything we do. But getting things done often requires a lot of manual steps. Our vision is to simplify the flow and to remove the barriers between intent and action. So you can simply say what you want and AI will understand your intent and help you get things done. To do this, we need to offer the most powerful agents available. We believe in working with the best agents available, building them onto our secure foundation so you can choose the AI that best fits your life.
We work closely with Google to make Gemini the core of this agentic experience, providing seamless actions across apps. And we are also working together to expand these actions to more services and partners. But to make this happen, we must evolve from a traditional operating system to an intelligent operating system where AI is integrated into every layer. And we are working closely with Android to make this a reality. To tell you more about how we are building this AI OS together, please welcome Samir, president of the Android ecosystem.
