Good evening. Good evening everyone. As you may have noticed, this year, especially in the last few months, we have been quite busy, and we have truly done a lot. One point, 2025 for MFE has been an extraordinary year. Last year I told you 24 was exceptional. This year is an extraordinary year. Today we are no longer what we were before. Today we are something else. We have managed, with 7 years of work, determination, let me say it, courage, to give our group a new dimension. Today we are truly a multinational.
More. I am pleased to emphasize that we are the only Italian multinational in the media sector, and obviously, this is an important fact. I'll go fast. First and today, three very simple, very straight strategic lines, which for some years have been a sign of consistency, not of little flexibility: the product, the development of a cross-media system, and international growth. Let's start from the center of our work. Let's start with the first slide. Thank you. The product, these are the results for all Italian audiences in 24 hours, updated to 6/12. As you can see with 37.5%, repeat, individuals, so the entire Italian audience, we are absolutely the first publisher. For the third consecutive year we have surpassed public service competition, but I won't waste time, you know very well that we don't care much about the race, we do it with ourselves, especially at the level of advertising contacts. It's nice to see this trend. We grow, sorry for the repetition, but in counter-trend compared to most other broadcasters. This is the result of deep work and I think we can say it is a signal that we are the most modern television publisher today. Note that this resistance is in the world of television, but also represents a lot in the face of new platforms. Then we have put an offering mode that resists more than that of other publishers.
Second strategic line, the cross-media system. No one believed in it. Other broadcasters looked at us and said, 'What are you doing? They diversified with digital businesses, dating, e-commerce, content even for others. We diversified not on the product, but on technology, trying to expand our capacity to reach audience and advertising contacts, what is defined as our Reach. Today with 96.5 million Italians reached every week, we are absolutely the publisher, the platform with more coverage, even more than the great monsters of the web, YouTube, Netflix, and Prime Video. This system works and I tell you that from a commercial point of view, it really makes a difference. Today compared to other countries, Italy has an advantage that is seen and noted in the work of every day. Let's move to the most relevant strategic line, and also the one that in recent times has led us to do more and to give you more news.
Europe compared to the last time we met, it was only July 8 for the schedules, it seems like a universe has passed in temporal terms for us. To understand better, look at how we were before and how we are today. Population. Before we addressed about 110 million people, today in reality more than 220 million people. Employees from 5,244 to over 13,000. Total revenues from almost 3 billion to over 7 billion euros. Operating result from 356 million to 729 million. I was talking at the beginning about having a new dimension. I would say that we can say it is really like that. We have just started working on an integration plan with Prosiben for synergies that, as many of you have read first and then written, we think could bring us an improvement in results up to 315 million euros. I hope because I am and want to be optimistic even more, but it is already an important figure. A lot of work to do, we have just started. The market already today understands and values what we have done, so much so that in value we are superior to all other broadcasters.
Before closing, two considerations. Now the tough work begins. First, I talk about international development, it was a very complicated, very strategic and tactical work from a financial strategy line point of view. Today we must make what is an excellent project, an innovative industrial reality, so a lot and a lot of work to become an innovative industrial reality at the European level. The European economy is not in a particularly exciting moment, one can say at least that it is under pressure. And if the European economy is under pressure, the media world in Europe is even more under stress, both due to the complicated economic situation and the terrible competition from web giants that operate practically without rules. So we television broadcasters, all publishers, let's not talk about print media, must manage to resist, to survive to these monsters that have a global dimension and that arrive and bill in Europe and in individual countries with advantages over us, and that is already a lot. We are satisfied, honestly yes, we are very satisfied from a technical, financial point of view, it couldn't have gone better. But do we feel fulfilled? Are we calm, so to speak? Can we at least for a little while stop looking around and rest on our laurels? Absolutely not, because our world is in constant movement, it is a complicated moment and because we are an Italian company that has the courage and ambition to have a real international project. What I assure you is that at MFE, all of us are focused on the future and I can also assure you that I think, but I know it is so, that MFE has the capabilities, the solidity and the courage to create a group able to resist, to compete and to grow at a global level. Thank you.
