Apple Event — September 9

At the heart of AirPods is outstanding audio. This year, we pushed ourselves even further and created something truly special. AirPods Pro 3 deliver a breathtaking spatial listening experience. We designed a custom, multi-port acoustic architecture, which precisely controls the airflow that carries sound into the ear. This transforms the bass response. It widens the soundstage so you hear every instrument and brings vocals into stunning focus across music, shows, and calls. And it gets even better with phenomenal Active Noise Cancellation. Ultra low-noise microphones and advanced computational audio combine with new foam-infused ear tips for even greater noise isolation. This significantly improves performance, delivering twice the ANC compared to the previous generation, which were already amazing! These are by far, my favorite AirPods ever. For those with the original AirPods Pro the difference is night and day because this ANC is four times more effective. AirPods Pro 3 are a must-have upgrade, with over-the-ear headphone performance in a pocket-sized design, that removes even more background noise from your daily commute. So, no matter what headphones you've used before, with AirPods Pro 3 you will have the world's best Active Noise Cancellation of any in-ear wireless headphones. Transparency enables you to hear your surroundings and now, your own voice and people speaking to you will sound more natural than ever. And to help connect with those near you, we're bringing the magic of AirPods to the way you communicate across languages with Live Translation, powered by Apple Intelligence! Now, when you are together with someone who speaks a different language, like exploring a market abroad, AirPods Pro will help you understand them in your preferred language. Using a new, simple gesture, Live Translation begins while ANC lowers the volume of the person speaking so it's easier to focus on the translation. And, it doesn't just translate individual words. The meaning of each phrase is translated for you. When you need to talk, just speak naturally. Your iPhone displays your words in their language, and can even read them out loud if needed. Live Translation is even more useful when both people are wearing AirPods Pro. This incredible capability is enabled by advanced computational audio on AirPods, combined with Apple Intelligence models running on iPhone. Along with incredible personal audio, we're also improving how AirPods Pro fit in your ears. Because people's ears are completely different shapes and sizes, we analyzed more than ten thousand 3D ear scans along with over one hundred thousand hours of user research, to optimize the new AirPods Pro. To fit even more people, we made each AirPod smaller. And to make them fit more securely in your ear, we shaped the design to match the natural geometry of the ear canal. With entirely new ear tips, now in five sizes, all together these are the most stable and best-fitting AirPods ever, engineered to stay in your ears even during the most intense workouts. And, they're also more durable with IP57 sweat and water resistance, a first for any AirPods. So you can feel confident during the sweatiest sessions in the gym or even if you find yourself running in a downpour. These updates are so important for our users who love listening to music when exercising with AirPods Pro. To tell you about how we're taking the fitness experience even further, here's Julz.

More people work out with AirPods Pro than any other headphones in the world, and now the amazing audio quality, a more secure in-ear design, and enhanced durability make it even better. We're also really excited to add heart rate sensing during workouts with AirPods Pro 3. To do this, we custom built Apple's smallest heart rate sensor. Machine learning algorithms fuse together data from the sensors and accelerometers to deliver precise measurements. This is combined with a new on-device AI model for activity and calorie tracking trained from more than 50 million hours of data from the Apple Heart and Movement Study, which is one of the largest studies of its kind with more than 250,000 participants. This incredible integration between hardware and software takes your fitness experience to the next level with AirPods Pro 3. Now, when you go to the Fitness app on iPhone, you'll see a new Workout experience, where with just AirPods Pro you can track up to 50 different workout types, and it's so easy to get started. This means you can get even more from the activities you love. So when you're listening to music on your daily walk, you can track heart rate and calories burned using the new AirPods Pro. And, you'll have access to audio experiences like Workout Buddy powered by Apple Intelligence to motivate you along the way. Workouts you complete will also help close your Move ring, contribute to your step count, and you can stay motivated to do even more by earning Awards. In Fitness+ workouts, you can also get metrics like heart rate, calories, and even the Burn Bar to help keep you going. And you can track workouts at the gym including those from developers like Ladder, who can use new APIs to incorporate key metrics into their apps as well. So that's the new fitness experience with AirPods Pro 3. Now, back to Kate.

In addition to breakthrough performance across the board, you will also get longer battery life throughout the day. We are moving from six hours on a single charge to eight hours, taking you through that transatlantic flight while listening to music with Active Noise Cancellation. To help our Hearing Aid users, we are thrilled to provide ten hours on a single charge in Transparency. That's four more hours than the previous generation! So that's AirPods Pro 3! Delivering sensational audio performance, including the world's best ANC, an exceptional fit, and innovative fitness capabilities. Whether you've experienced AirPods before, or this is the first time, these AirPods Pro define a new benchmark for the world's most popular headphones. And even with all of these updates, they will still be available for $249. You can pre-order them today, and they will be available September 19th. And now, back to Tim.

Today, we're making the best watch in the world even better. Introducing Apple Watch Series 11. It's our thinnest and most comfortable watch, and it's even more durable! It starts with our proprietary Ion-X glass, which is the toughest in the industry. We then apply a custom Apple-designed ceramic coating that bonds to the glass at an atomic level, making it significantly harder. So now it's two times more scratch resistant, perfect for everyday use and the challenges of an active lifestyle. With a cellular connection, Apple Watch makes it easy to stay connected when your phone isn't with you. Series 11 now includes the latest cellular technology, 5G! The new 5G modem and antenna architecture improve performance and provide even more coverage. Plus, it's more power efficient, using less battery for cellular. At launch, many of our biggest carrier partners will support 5G on Apple Watch. Series 11 comes with watchOS 26, bringing new features and intelligence, as well as an elegant new design. The new watch face Flow uses Liquid Glass numerals to beautifully refract swirls of color. And Exactograph, a modern reinterpretation of a traditional regulator clock that separates the hours, minutes, and seconds for precise timekeeping. Series 11 also comes with a comprehensive set of health features, including heart, hearing, cycle tracking, mental health, and more. And we're taking that innovation in health even further adding new features in heart health and sleep. Here's Sumbul to tell you more.

Heart health has always been integral to Apple Watch. This year, we're thrilled to share our next advancement focused on a problem of massive proportions, high blood pressure, also known as hypertension. It impacts approximately 1.3 billion adults worldwide. The American Heart Association has referred to it as a silent killer because it often occurs with no obvious symptoms. To help, we've developed a groundbreaking feature that can alert you to possible hypertension, just by wearing your Apple Watch. Using data from the optical heart sensor, the algorithm looks for chronic high blood pressure by analyzing how your blood vessels respond to beats of the heart. The algorithm works in the background, reviewing data over 30-day periods, and will notify you if it identifies patterns of hypertension. We developed this novel approach using advanced machine learning methods and a series of studies totaling over 100,000 participants. While it won't detect all instances of hypertension, we expect to notify over one million people with undiagnosed hypertension in the first year alone, empowering them to make lifesaving behavioral changes or start treatment. We expect clearance from the FDA and other regulators soon, with availability in 150 countries and regions this month, including the U.S. and Europe. Now, let's talk about sleep, which is critical to daily restoration of your body and mind, and is also an important factor in your longevity. Apple Watch already helps you meet your sleep goals, gain insights, and discover possible sleep apnea. Now we'll help you understand the quality of your sleep and how to make it more restorative with sleep score. The quality of your sleep is influenced by several factors, such as sleep duration, bedtime consistency, how often you wake up, and the time spent in each sleep stage. Sleep score analyzes these factors each night and provides a classification, plus a score. You'll see how the score is calculated, so it's easy to understand what you can do to improve. Guidance from leading experts, including the World Sleep Society, underpins the scoring approach. And over five million nights of sleep data from the Apple Heart and Movement Study were used to develop and test the scoring algorithms. You can see details in the Sleep app and you can track it over time in the Health app on iPhone. Now, back to Stan.

Hypertension notifications, the new sleep score, and the many other incredible health, fitness, and safety features will make a huge impact on users' lives. To support all of these amazing capabilities, we also re-engineered the battery. Series 11 now gets up to 24 hours of battery life, so you can wear it all day and all night. Series 11 comes in Jet Black, Silver, Rose Gold and a beautiful new Space Gray all made from 100% recycled aluminum. There are also gorgeous polished cases made from 100% recycled titanium in Natural, Gold and Slate. This fall brings a beautiful new palette of colors across the entire band lineup. Including the Nike Sport Band and Nike Sport Loop, which now has reflective yarn woven throughout the fabric. And a new Hermès jacquard knit band with matching watch face that plays whimsical animations set in their iconic Paris store. There is also an elegant, narrow Grand H and new colors across the collection. And that's Apple Watch Series 11. With better durability, 5G, 24-hour battery life, and our most comprehensive set of innovative health features, now including hypertension notifications and sleep score. I'll turn it over to Amanda to tell you about the next version of Apple Watch SE.

Apple Watch SE delivers the core features and benefits of Apple Watch at the most affordable price. For many people, it's the perfect way to get started. This year we are delighted to introduce Apple Watch SE 3. First, it gets our most powerful Apple Watch chip, S10, which enables even more features. It brings an Always-On display to SE for the first time! Now you can read the time and see the watch face without waking the display. With S10, SE also supports gestures like double tap and wrist flick so you can easily control your watch with just one hand. SE already has important features like heart rate notifications, Fall Detection and Crash Detection. SE 3 adds even more, like wrist temperature sensing which enables retrospective ovulation estimates. And gives you richer insights in the Vitals app, so you can be notified when something might be off. SE also gets sleep apnea notifications and sleep score. Finally, for those moments when you don't have your AirPods handy, you'll be able to play media, like music or podcasts, directly through the speaker. Even with all these great new features, the power-efficient S10 chip enables SE to still get all-day, 18-hour battery life. And for the first time, SE supports fast charging, making it easy to quickly top off the battery. It now charges up to two times faster than the previous model. In just 15 minutes of charging, it can add up to eight hours of normal use. SE 3 comes in a popular Starlight and Midnight, made with 100% recycled aluminum. That's Apple Watch SE 3, featuring a new Always-On display, 5G, temperature sensing, sleep apnea notifications, and sleep score. And with the powerful features of watchOS 26, this update takes SE to a whole new level. Not only did we update SE and Series this year, we are also introducing an all-new version of Apple Watch Ultra. Here's Eugene to tell you all about it.

Apple Watch Ultra is the ultimate sports and adventure watch. Ultra seamlessly transitions from a sports watch that helps you train for a race, to a smartwatch that can pay for coffee, to a health monitor that checks your vitals. This year we're taking it further, with Apple Watch Ultra 3. Let's start with the display. Whether you're checking your pace in the sun or depth underwater, readability is crucial. So Ultra 3 gets a new display that uses our most advanced technology with wide-angle OLEDs and LTPO3. The display is now brighter when viewed at an angle. And thinner borders allowed us to grow the screen area without changing the case size. The result is the largest display ever in an Apple Watch. It can also refresh more frequently in Always-On mode without affecting battery life. Which means you can now see ticking seconds in watch faces including a new face, Waypoint, that dynamically shows points of interests in relation to you. For athletes, the Workout app makes it faster to customize views and use Workout Buddy, a generative voice with Apple Intelligence that delivers personalized feedback to motivate you during your workout. And Ultra keeps you connected no matter where you are with 5G cellular for more coverage and a faster, stronger connection. This year, we're also making a huge leap forward with satellite connectivity! Now when you journey off the grid, you can stay safe and in touch with loved ones using satellite in available countries and regions. Just a few taps gathers critical information and can get you the emergency help you need. You can also send messages and share your location with Find My. To enable satellite connectivity in a device as small as Ultra, we redesigned the radio and antenna to double the signal strength, allowing you to communicate with satellites 800 miles above Earth! Emergency SOS via satellite is included with Ultra 3. And along with Messages and Find My, you can now stay connected when you're backcountry skiing, trail running, or wherever you go. Ultra 3 also includes a larger battery and now gets up to 42 hours of battery life. Ultra will be available in Black and Natural Titanium made using an innovative 3D printing process that uses 100% recycled titanium and just half the raw material as previous generations. There are also great new colors across our Ultra bands, and the Trail Loop now includes reflective yarn woven along the edges. The Hermès collection also gets a new band in rubber, perfect for an active lifestyle. And new colors for the En Mer band. That's Apple Watch Ultra 3 now featuring the largest display and longest battery life of any Apple Watch, with satellite communications, 5G, hypertension notifications, and watchOS 26. It's a big update to our most advanced Apple Watch. Now back to Stan.

So that's our all-new lineup of Apple Watch. From the new Ultra 3 with satellite connectivity, to Series 11 with new, powerful health features and 24-hour battery life, and SE 3 with a massive update in performance and features. There's a watch that's right for everyone. Apple Watch SE 3 starts at just $249. Apple Watch Series 11 starts at $399. And Apple Watch Ultra 3 starts at $799. You can pre-order all the new models today, and they will be available starting September 19. Now back to Tim.