Oh my god, I can't believe it. Bye, Leo.
You're moving. Can we still be best friends? Forever. But, how? I don't know.
Can I have it? Kids can't have phones. No, the box, silly. Of course.
This is so beautiful. Oh, that's perfect.
I've got it. You've got what? This will help you when I'm not there. Wow, it can help you understand Stanley like me. Aw. I'm going to miss you, too, Stanley.
Hey, it's time to finish packing. It's time. Aw, you're hiding. Do you want to become invisible? Yeah.
Let's run. Wow. Ow. All better. And if you have a really important secret, it will always be there.
And if you need a flight to join me, this can turn any box into a spaceship. Wow, really? Yeah. I'm going to miss you so much, Paige. I'm going to miss you, too. Remember, best friends forever.
Best friends forever.
Please give a warm welcome to CEO and head of device experience division, TM Roh.
Good morning, everyone. Thank you for joining us today. Every groundbreaking technology follows a similar journey. It begins as a marvel, rare, expensive, and loudly celebrated. But, the technologies that change history do something different. They fade into the background, not because they lose power, but because they become infrastructure. AI stands at that moment now. Infrastructure is about responsibility. It has to work for everyone, everywhere, without expertise or friction. But, there is still a gap between what AI promises and what you actually experience. That's where Galaxy keeps pushing forward. We're building life-enhancing innovations that are dependable, broadly available, and foundational to everyday life. To achieve this, our priorities are clear. Reach, openness, and confidence. First, reach. AI must become a part of our infrastructure. You should be able to enjoy its benefits through the devices you use every day. We are expanding Galaxy AI across our entire ecosystem to reach everyone. Second, openness. For AI to truly matter, it needs to be effortless. True openness means offering the same quality of experiences to everyone. That's why Galaxy AI is designed to be easy and always available, adapting to you seamlessly and effortlessly without a learning curve. That brings us to our final pillar, confidence. People have every right to ask, 'Where is my information being shared? How is it being used?' So, we built Galaxy AI with advanced security and privacy at its core. We've evolved Samsung Knox security platform to protect your data and give you full control over your information. With the security by default, you can enjoy personalized AI experiences with confidence. Confidence also means power. It's why we're pushing boundaries with unmatched performance. Working closely with our chipset partners, we have co-developed an industry-leading custom AP designed for Galaxy. Together with a groundbreaking and the world's first built-in privacy display.
When AI has wider reach, embraces openness, and is built on confidence, it becomes infrastructure. And from there, it evolves into agentic AI. Imagine a phone that anticipates your needs before you even realize them. A phone that learns your habits and adapts in real time. A phone that takes actions on your behalf. This is the agentic AI phone. Now, let's meet the Galaxy S26 series.
Thank you. AI is about making your life more seamless. And like TM said, it's been integrated into our daily lives, designed to work for everyone, everywhere. This is why Samsung introduced Galaxy AI 2 years ago to bring you practical help every day when you need it most through the one device that never leaves your side. How many of you have missed important notifications because they got lost in a flood of alerts? Wouldn't it be nice if you could cut through that clutter and filter out the important things? Galaxy AI can now understand notifications on your screen to help with just that. Let me show you. I start each morning by checking Now Brief. It gives me a personalized overview of my day. Here's a look at my brief. It includes the weather, my schedule, and even my energy level. And you'll notice it pulled this reservation here. Now here's the amazing part. I completely forgot to put this in my calendar, but Galaxy AI remembered the confirmation in my notifications and automatically reminded me. When things get overwhelming, a gentle reminder like this allows me to just get on with my day. But Galaxy AI does more than organize your life. It can also do things on your behalf, like taking calls. Let's be honest. We don't answer every call. For those calls you can't get to or the ones you don't want to get to, Galaxy AI can give you a clear, simple summary of who called and what they wanted. This way, you can decide what needs your immediate attention, and what can wait. And the best part? It all feels effortless, like you've got a personal assistant. We also wanted to make using your Galaxy device as easy as possible. The all-new Bixby is smarter and understands you better. So, navigating your device is as simple as having a chat. If you need to change a setting or find a feature, all you have to do is ask. Like, 'How do I charge another device with mine?' But we didn't just make Bixby smarter inside your phone. We added a brand-new capability that goes beyond device control. Now, Bixby can bring you up-to-date information directly in the conversation, keeping you in your flow without having to open another app. But sometimes, you need to go deeper. We've all been down that research rabbit hole. What started off as a quick search turns into multiple open tabs, comparing different sites, reading reviews, and jumping back and forth. Galaxy AI already helps you summarize, translate, and read highlights aloud. But now, starting with the Galaxy S26 series, the all-new Samsung browser is partnering with Perplexity. So, you'll be able to research faster with Ask AI, a powerful AI tool to help you do more while browsing. Ask AI will take all the research across all your tabs, even your recent history, and combine it with the intelligence of conversational AI to help you answer all of your questions. But not every question requires a deep dive. Sometimes, you just want to know what you're looking at. Circle to search with Google has made searching more seamless for hundreds of millions of Galaxy users worldwide since we introduced it with Google at Unpacked 2 years ago. You can circle to look up items directly, translate text, and even identify a song playing in the background or on screen. It makes searching more contextual and immediate. And with the Galaxy S24 series, we're taking this a step further. Because we know it's not just the one eye that catches your vibe, it's the whole thing. So, starting today, you'll be able to circle to search multiple objects at once, so you can easily find the look. Just use Circle to Search to instantly find every piece, from tops to footwear and everything in between, all in one search. No need for all the back and forth. But of course, a lot of back and forth can also happen in chat rooms. And when this happens, we can get easily distracted. So, we want to keep you in your flow. Now, Galaxy AI can assist you right inside the chat with gentle nudges, reducing steps. If you're texting with a friend, and they ask for photos from last weekend, usually, you have to dig through your album, scroll through hundreds of photos, find them, and then share. But now, Galaxy AI understands the context and does the work for you. Or, if they ask if I'm free to catch up over some Korean barbecue next weekend. Again, normally I'd leave the chat, open my calendar, scroll to the day, and then come back to reply. But now, Nudges brings my calendar to me, understanding the context, so I can check and respond in seconds. Galaxy AI helps you stay in your flow. And this is what we mean by AI is infrastructure. It moves the technology out of your way, so you can move through your day. But to build experiences that feel this natural, you need a foundation that is secure by design. To explain how we bring this to life, please welcome our COO, Won Joon Choi.
Thank you. Innovation has always been at the core of Galaxy. Think back to the early days of smartphones. The hardware was a breakthrough in itself. And it laid a foundation for a new era. Then, the transformation accelerated when apps unlocked the meaningful experiences. Today, we are at the same inflection point with AI. AI today lives in moments, inside apps, features, and workflows. But that's not enough. Mass adoption will happen when AI turns the things you already do every day into something you can do better, faster, and with less friction. So, how do we achieve that? We believe requires platform-level innovation that is personal, adaptive, and agentic. The first two pillars, personal and adaptive, are about understanding context. Your phone is your most personal device, and it has the potential to help you in ways no other device can. An AI phone needs to offer suggestions that feel truly personal and relevant. Like how Now Brief recalls information, or Now Nudge provides suggestion at the right moment. At the foundation of this is the Personal Data Engine, or the PDE. The PDE turns the scattered data on your device into meaningful data that AI can actually use. But we also know with this level of access, trust is everything. Galaxy AI is built with protection at its core. To deliver personalized experiences, Galaxy AI needs information. But we must ensure that only the right services get that access. That's why we built Keep. It maintains a digital walls between your apps, ensuring your data is isolated, verified, and protected. But real security goes deeper than software. Samsung Knox Vault is physically built into the phone and isolated from the rest of the system. It protects your most sensitive information, such as your passwords, your security keys, and your biometrics. So, even if the main software is attacked, the vault remains locked. For Galaxy AI features that use the cloud, rule is simple. Your data is processed to deliver an answer and then deleted. And because protection is most effective when you are in control, we put transparency and choice in your hands. This brings us to the third pillar, agentic, turning understanding into action. Think about how we interact with our devices today. We have incredible apps for everything we do. But getting things done often requires a lot of manual steps. Our vision is to simplify that flow and to remove the barriers between intent and action, so you can simply say what you want and AI will understand your intent and help you getting get things done. To do this, we need to offer the most powerful agents available. We believe in working with the best agents available, building them onto our secure foundation. So, you can choose the AI that best fits your life. We work closely with Google to make Gemini the core of this agentic experience. Providing seamless actions across apps, and we are also working together to expand these actions to more services and partners. But, to make this happen, we must evolve from a traditional operating system to an intelligent operating system where AI is integrated into every layer. And we are working closely with Android to make this a reality. To tell you more about how we are building this AI OS together, please welcome Sameer, president of the Android ecosystem.
Yeah, thank you. Thanks, Won Joon. Hi, everyone. Samsung and Google have been partners for over a decade, always pushing the boundaries of what's possible with technology. Today, as Won Joon mentioned, we're looking towards the next chapter of Android and fundamentally evolving the platform. This means moving from an operating system to an intelligent system, a platform that truly understands and works for you. We've got some amazing things in the next release of Android, and I'm excited to share more about that in the coming months. But, we didn't want to make you wait for everything. On the Galaxy S26 series, we're excited to share an early preview of Gemini's next evolution that lets you get more done across your phone. Inspired by the breakthroughs we've seen with Circle to Search, as Rachel mentioned, Circle to Search has completely changed how people interact with nearly 600 million Android devices. And now, it brings the new ability to search multiple objects at once. Whether you're inspired by a celebrity's outfit or creator style in your feed, it's so easy to find a similar look yourself. With a simple gesture, you can break down the whole look. And with a few taps, you can try something on and check out. So, we got to thinking. How can we use these kinds of AI capabilities to help you accomplish even more on your phone? The industry calls it agentic AI. I just call it getting stuff done. Let me share an example. I'm finally leaving the office, keys in hand, when the family group chat starts exploding. It's pizza night. Suddenly, I'm being flooded with different texts. Pepperoni here, no onions there. Somebody wants a specific drink. And now, my son apparently needs garlic knots. Usually, that's my cue to sit in the parking lot for 10 minutes toggling between different apps manually to build this complex order. But now, I can simply ask Gemini to handle it. I asked Gemini to look in the chat thread, figure out what to order, and make it happen on one of my favorite delivery apps. And while I'm headed to the car for my commute, Gemini is hard at work. Because it's happening in the background, my phone is still mine to use. I can take a call or catch up on a podcast while Gemini navigates the app for me. It's built with user transparency and control. So, if I want to stay in the loop, I can watch Gemini work in real time, following along with every step it takes. And once my car is ready, I'll get an alert from Gemini to take another look. And if I'm happy with the order, press submit, and it's done. So, how does this work? Android to launch the app you need in a virtual window. And then, Gemini 3 uses its reasoning and multimodal capabilities to make a plan and navigate the app to get the task done. Just like you would. Turning your intention into action. Now, getting this right is pretty important. So, we're excited to make this early preview available on the S26 to get feedback from all of you and our developer community. This capability will initially be available on a limited set of apps with more to come. You can get your groceries, book a ride, or order a meal on apps like DoorDash and Grubhub. Give it a try and tell us what you think. In partnership with Samsung, we're defining a new era of mobile intelligence. And Android is always where you see the future first. Thank you for having me here today. Back to you, Won-Cheol.
Thank you, Sameer. That's great. Good job. We are incredibly excited about the future of mobile AI. And how the ecosystem of devices that knows you best will transform into the companion that helps you most. To tell you about the engine that will drive this, please welcome back Rachel.
Thank you. The seamless intelligence that Won Joon and Sameer just described demands a powerful foundation. So, we worked closely with industry-leading partners to customize APs for the Galaxy S26 series. On the Galaxy S26 Ultra, a 39% more powerful NPU enables faster on-device AI. From generative features to real-time context understanding, you'll see results quicker right when you need them. This level of responsiveness holds even when you're multitasking. A 19% faster CPU keeps on-device AI feeling instant, while your apps launch quickly. So, even when you move between multiple apps or browser tabs, you can pick up where you left off seamlessly. And for the gamers, the Galaxy S26 Ultra provides our most powerful gaming experience yet. With Snapdragon 8 Elite Gen 5 for Galaxy, the 24% improved GPU handles heavy visuals effortlessly. And through Vulcan optimization, everything you see sees fluid and sharp. We're continuing to expand the list of Vulcan-optimized titles to keep bringing this level of performance to even more games. With the 17% boost in ray tracing performance, you'll notice a significant difference in visually demanding moments, like when the light hits the water and how the shadows move with you. This is console-level performance in your pocket. The Galaxy S26 Ultra also holds up during heavy spec games thanks to advanced thermal management. Introducing our largest vapor chamber ever. We're now on our sixth iteration, which provides improved performance with a redesigned internal structure. Combined with the newly added side tin, the device manages heat more efficiently. And that efficiency extends to the battery. We've optimized power consumption to give you all-day battery life with up to 31 hours of video playback. Then, when you do need a quick boost to keep it going, Galaxy S26 Ultra delivers the fastest charging speeds we've ever offered, reaching up to 75% in as little as 30 minutes. So, you can power up quicker and stay unplugged for longer. And when you're doing more for longer, whether it's gaming, streaming, or scrolling, the performance should pay off where you experience it the most, the display. Display innovation has always been central to the Galaxy experience. On the Galaxy S26 series, our processor advances fundamentals beyond brightness and smoothness for a higher fidelity image. Our Indian IE powers enhanced image processing, so colors appear more subtle and natural with smoother gradients. The skies are more vibrant and the shadows are more deep. Combined with the AI enhanced Pro Scaler, you get improved image scaling. So, photos and videos appear richer and clearer at a glance. But, a great display has to go beyond clarity. We wanted to add a whole new capability. One that redefines what display innovation can look like. Let's take a look.
Privacy films can be a temporary solution, but there are trade-offs. Dimmer screens, inconveniences when sharing. Wouldn't it be great if you can control your display based on when you want to share versus what you want to keep private? Introducing the world's first privacy display on mobile. Traditionally, displays are designed to be viewed from the widest angles possible. So, standard pixels spread light widely to meet your eyes from every angle. But, a privacy display requires narrowing the light to only reach you. So, we engineered the black matrix. The black matrix narrows the path of the light emitted from each pixel. Precisely controlling the light visible to you. This new architecture makes up the narrow pixel, which works alongside a newly widened standard pixel engineered to deliver sufficient light in every direction. When privacy display is on, narrow pixels work as the primary light source. So, your screen is visible for your eyes only. When privacy mode is off, all the pixels work in tandem. So, the screen is visible from every angle. The best part? The privacy display is customizable. Set it to activate for specific apps. Or for notifications that may pop up when you least expect them. Galaxy S26 Ultra keeps unexpected notifications automatically hidden for those moments. The power to control what you share with shoulder surfers is in your hands. The privacy display sets a new standard in display innovation.
That's next-level display innovation. Privacy built into the display that gives you the choice to shape your mobile experience. And no solution should be one size fits all. For your most sensitive moments, you can toggle on maximum privacy protection. The maximum privacy protection intensifies the privacy effect by adjusting the pixel contrast, bringing down the bright areas and lifting the darker ones, so your screen looks far less readable from the side. But don't just take our word for it. For a very first hands-on, please welcome tech creator Miles Above Tech. Miles?
