CES 2026: Samsung The First Look 2026 Livestream

Good evening. Please welcome CEO and head of Device Experience Division at Samsung Electronics, TM Roh.

For generations, we found new ways to make how you watch better and better. What happens when TV meets intelligence? You create an entirely new way to interact with TV. Because AI doesn't just control millions of pixels with greater accuracy. It adapts, anticipates, and transforms along with you to make your experience more personal. It understands you and what's on screen, reading the rhythm of every moment to immerse you in unimaginable ways. When you design a TV with AI at its core, it stops being a TV. It becomes something far greater.

Please welcome Head of Visual Display Business, SW Young.

Hello everyone. Samsung has long defined what a TV can do. We push display technology forward. We expanded choices for every lifestyle. And today, the screens we live with are more than displays. They connect us to the stories, the excitement, the music at the moments we love. But they're just the beginning. With AI, we are evolving from hardware excellence to visual intelligence, delivering richer, smarter, more personal experiences in everyday life. This transformation will redefine how people enjoy entertainment, and Samsung will lead this next chapter as a true entertainment companion. We are confident about this future because it's built on our history of innovation leadership. We are proud to be the world's number one TV brand for 20 years straight.

Can you guess how many TVs Samsung sold in that time? If you're thinking over 830 million, you'd be close. Now, if you took all those Samsung TVs and put each screen side by side, they would wrap around the Earth close to 24 times. Incredible. This isn't just an impressive stat. It is the result of leading every major transformation in the history of TVs. We reimagined the look of TV with the elegant bezel, proving technology can be beautiful. We created the first LED TV that set a new standard for the industry. We launched smart TVs bringing the streaming era into your home. We revolutionized color accuracy with QLED, redefined reality with MicroLED, and expanded cinematic contrast with Samsung OLED. Simply put, our TVs are modern marvels. And now it's time for another transformation.

The next 20 years will take TVs so much further than picture quality. We are unlocking an entirely new way of interacting with your TV. And here is how we are doing it. First, we have built a portfolio of AI TV lineup that sets the standard in display technology. MicroLED is the pinnacle of display engineering, the ultimate viewing experience. Micro RGB, which I'm about to unveil, gives you the purest and most vibrant color ever achieved on a TV. OLED brings cinematic contrast, glare-free for any room and any light. Neo QLED is reaching more homes than ever before. Mini LED is becoming more accessible. And of course, there's a UHD TV now AI-enabled. What else? Where all these products will be powered by our Vision AI Companion, which received an amazing response since launch last September. Service adoption passed 25% in just three months. Compared to previous AI services, this adoption rate is nearly seven times faster. No service we ever launched has been integrated into people's lives this quickly. It is proof that we are on the path to creating a true entertainment companion. And among these remarkable displays, there is one that stands at the very top of the list.

Last year, we introduced an exciting new addition to the ultra-premium category, the world's first Micro RGB, with the highest picture quality on the market, giving you the purest and the brightest color ever achieved on a TV. Micro RGB will lead the premium TV picture with confidence, powered by Vision AI Companion. And today we take the next major step forward. Meet the new 130-inch Micro RGB.

Wow. Beautiful, isn't it? Thank you. This amazing TV is monumental in both scale and picture quality and has already received a CES Best Innovation Award. It brings cinema-quality immersion into your home. And this is not just a technological achievement. It is the next chapter in a design story a decade in the making. To give this product something no one else could offer, we returned to a legacy that began right here in Las Vegas in 2013: our Timeless Gallery design. We honor that heritage this year with a Timeless Frame. It's an elegant, ultra-slim and profile design that minimizes distractions. Now the picture takes center stage, and you can see how great it looks whether it's mounted to the wall or on its stand, which also adjusts to tilt the screen to a perfect angle.

And to bring the quality, we created a micro-sized LED light source. Each microscopic red, green, and blue diode shines independently, producing color in its purest, most natural form. This AI engine enables precise control of RGB colors and creates outstanding picture quality in every scene. The result: movies that feel larger than life, games that pull you right into the action, and everyday viewing that feels so real. Samsung TVs are not just screens; they are entertainment companions powered by advanced picture quality and immersive sound.

That's why we are also bringing you HDR10+ Advanced and Eclipsa Audio to deliver the best picture and sound experience ever. Building on the success of HDR10+, which most major OTT providers have already adopted, we are proud to be the first to implement HDR10+ Advanced for our 2026 TV lineup. Starting this year, Amazon Prime Video plans to support select titles in HDR10+ Advanced and will expand to more in 2026. We also launched Eclipsa Audio, co-developed with Google and already available on select YouTube videos, to provide the ultimate spatial sound experience. Together with these two technologies, Samsung TVs are now the only devices that offer unmatched quality entertainment. Not just for movies, but also for live sports, concerts, and even user-created content.

And there is more. Our award-winning Q-Symphony technology, which orchestrates sound across our TVs and audio devices, will be expanded to a family of the world's leading brands under Harman. With these technologies, we are bringing the most immersive experience to consumers. It is proof that Samsung is committed to integrating both proprietary and external technologies to drive the entire industry forward. So you've just seen our full lineup of AI TVs built on two decades of industry leadership. I'm also excited to share how through the power of Vision AI, our TVs are not just advancing the entertainment experience, they are becoming true entertainment companions. To share more, here is Sukmani Mota.

Please welcome Vice President of Visual Display Integrated Marketing, Sukmani Mota.

Hi everyone. It's great to be here and thank you SW for reminding us what drives Samsung: two decades of relentless leadership and now ushering in a new era powered by AI. As you just heard, 2026 marks a turning point. Not only are we introducing the industry's first full lineup of AI TVs, we are redefining what a television can be with Vision AI Companion. It's not just a feature, it's the cornerstone of what we do. So we can support you in ways that were never before possible. This year, we're taking Vision AI Companion even further with deeper context, smarter insights, and more meaningful interaction in daily moments. Let's explore what's new and exciting together.

I know many of you are looking at the big upcoming tournament this year. Vision AI Companion, which you'll hear me refer to as VAC, will completely transform how you experience each match. Maybe you've thought to yourself, I wish I could watch the game without the commentary. Now, our AI sound controller technology makes this possible.

Or you can even remove the background noise so you can focus more on the commentary.

Now, before the match, you might want to catch up on the latest rankings, star players, and match predictions.

By providing a prediction, VAC makes the match so much more engaging.

Now, let's shift our focus to how VAC can enhance other experiences like dining. Have you ever watched a show and thought, 'Wow, that dish they're eating looks amazing.' I know I have. Now, if I want the recipe, I can just simply ask VAC: 'Show me a pan-seared branzino recipe.'

Send this recipe to the Moving Style.

As you can see, the recipe seamlessly appears on the Moving Style screen. VAC offers a multi-device experience that completely integrates across your Smart Home ecosystem. Beyond these experiences, VAC can also set the ambiance for you at home, all through simple conversation. When you prepare dinner, you can just ask for any upbeat music to listen to while cooking.

Actually, I recognize this song. I think it's the amazing K-pop group RIIZE. And I see they're here with us today.

VAC is your partner in managing the day-to-day. It can understand you, react to you, and is right by your side like a true companion. But of course, AI isn't the only way we're innovating. Samsung is introducing new products that transform your living spaces with beautiful design. Let's say hello to our new Wi-Fi speaker series, the Music Studio. Beautiful, right? Crafted with renowned designer Irwan Buhulk, they fill the room with the beauty of sound and art. And we are marrying its brilliant design and high-resolution audio experience with the convenience of the instant music play button in collaboration with Spotify. You can enjoy your favorite playlist by simply clicking this button.

Now it's time to meet the designer.

What is the shape of sound? You don't see it, of course, but it's always there, giving a place a sense of being, shaping the way you feel. With Music Studio lineups, I wanted to give a form to this feeling. I drew inspiration from the circle and the dot. The circle to me is really a pure, familiar shape, and maybe the dots were kind of building a melody. Most speakers are forgotten the moment the sound stops. But Music Studio lineups are different, because even in silence they will blend naturally into everyday life. Their quiet presence shapes the atmosphere around you. These are Music Studio lineups, where sound becomes the presence.

Wow, that's amazing. Right. And next, let's dive into our newest ultra-thin OLED, the S95F. Its sleek design blends into your space with a seamless fit and a floating presence. We're also introducing our first-ever zero-gap wall mount to fit perfectly against the back of your TV, so it hangs beautifully against your wall and is even easier to install. At the heart of all of these experiences is our most powerful Tizen OS yet. We are proud to offer seven years of Tizen OS upgrades, setting a benchmark for the industry. We know how important it is to ensure that your TV continues to evolve long after it's entered your home. And we are prioritizing exactly that. In fact, every experience we're introducing in 2026 is meant to evolve with your lifestyle, with Samsung Vision AI at the core. It's just one of the many ways that Samsung is bringing AI and amazing viewing experiences to all.

And now, let's see how digital appliances will transform your life at home. Thank you.

For generations, we found new ways to improve your everyday with appliances you can truly rely on. But now with everything orchestrated by one intelligence, we're unlocking an even better way of living. This is what's possible when your home understands you better. Sensing what's happening, listening to your needs, always within reach. Because when everything everywhere is in tune, every moment becomes effortless, giving you the freedom and peace of mind to focus on what matters. With the power of AI, appliances become something far greater.

Please welcome Head of Digital Appliances Business, Chi Kim.

Hello everyone. Since the first home appliances appeared more than a century ago, their purpose has always been the same: eliminate the stress of daily chores and give people more time to spend doing what they love. Over the years, we have made great progress toward that goal. And today I'm proud to share the next step forward for the industry, one that Samsung is leading with the same vision always at the core. Samsung is combining our connected devices with the capabilities of AI. This is the start of a new era: an evolution from home appliances to true home companions. Home companions understand you. They are always there, ready to handle work when you need them, reliable for the long run. This has long been the dream for appliance innovators, a history in the making, and we believe we have found the path to make it reality.

We are doing this by focusing on three core strategies: a vast ecosystem of connected devices, optimized form factors, and lasting reliability. In 2014, Samsung acquired SmartThings. For over a decade, we have been building and expanding connected home experiences. Today, SmartThings has more than 430 million users, and SmartThings works with over 390 partner brands offering more than 4,700 device types. This lets us understand our users in a way that simply no other brand can.

As more devices connect, we continue to see a more insightful picture of how people want to use technology and provide customized solutions in their home. Of course, having many connected devices is just one step in the journey. The devices themselves also need to change how they interact with you, to see, listen, and respond to you, taking care of your home efficiently. That is why Samsung has brought screens to more than one-third of our premium refrigerators, adding cameras in devices to bring you various AI Vision features, and applied Bixby across all categories. This is a game changer, and one of the best places to see how far it can go is the Family Hub.

We introduced Family Hub a decade ago. Since then, we have shown how screens enable us to create new features that change how you interact with your fridge. In 2024, we introduced AI Vision Inside, scanning and logging food items so you could plan your next meal and even reduce food waste. And today, I'm excited to share the next update to AI Vision for our AI future. AI Vision is being totally upgraded with Google Gemini. Now AI Vision opens boundaries and unlocks existing limitations in our refrigerator. It is AI-backed companionship and is getting noticed. Family Hub has won 10 CES Innovation Awards, while our refrigerators with the AI functions have received the award for three years in a row.

In life, the best companions are there for you, ready to assist whenever you need them. That means our appliances need to be reliable, but they also need to evolve and get better as time goes on. For all smart appliances released since 2024, we provide up to seven years of over-the-network updates to core features like Bixby Voice ID, AI Vision, and Knox. While your hardware stays the same, the experience continually evolves.

AI is also shifting how we care for our appliances with proactive, preventative care. Our Home Appliance Remote Management, or HARM, is a system that collects product status information, analyzing it to fix problems as they come up. Since we first came up with HARM in 2017, we have continuously improved the system, and now with AI, we can actively monitor performance and usage. This includes recommending preventative measures before issues come up.

Beyond software that keeps your appliances ahead of the game, reliability extends to the product itself to ensure that appliances can be your long-lasting companions. Samsung makes sure the key components in our appliances stay strong. Over the past 50 years, Samsung has pioneered the industry's transformation of the heart of the fridge, the compressor. After making more than 300 million of them, we now produce over 10 million digital inverter types annually and apply them to our refrigerators. We evolved from compressors to digital types and now to hybrid cooling technology, leading the way into a new era of connected appliances with both hardware and software expertise. These major breakthroughs in how we build our appliances extend all the way to create a true AI companionship at home, with connecting devices that work together to interact with the users and deliver the power and durability to handle housework.

Samsung is leading the way in this next era of home companions. And now to tell us more about how this vision comes to life in 2026 and beyond, please welcome Liz Anderson.

Please welcome Head of Digital Appliances Integrated Marketing, Liz Anderson.

Thank you, Chi. To create a true home companion, we need to evolve the everyday experiences you have at home. A genuinely comforting, helpful presence needs to be one that understands you, your unique lifestyle, and helps liberate you from household chores. Here at CES, I am excited to be sharing how Samsung has achieved this with our AI-powered Companion Care experience, which has just been recognized with a CES Innovation Award.

Let's start off in the kitchen. Yes, this year the Family Hub has become even smarter. It can handle more of our concerns in the kitchen and better serve as a companion that supports healthier living. AI Vision, our intelligent food logging feature, is built with Google Gemini, expanding the list of recognizable food items. We are planning to make our fridge able to recognize even more food items, read labels, and integrate the text and visual information to precisely identify each item. This makes your food list more comprehensive and more useful because you can quickly check on what you're running out of and restock while you're out.

When you get home with a fully stocked fridge, it's time to decide on a meal. We recently conducted a survey that shows the most stressful part of cooking was not actually the cooking itself, but the process of choosing what to cook. At Samsung, we've come up with a quick, fun way to be there when you need us. It's a gamified feature that gives you recipe recommendations based on what's in the fridge that we have called What's for Today. I'm feeling adventurous today, so I'll just go ahead and have it choose a random selection for me. What about a quesadilla? Let's give it a shot. If you want the recommendation, you can go straight to the recipe in SmartThings Food, where you will see a step-by-step guide to help you get started. If I select the quesadilla, the Family Hub sends the recipe to the oven, keeping my devices in sync while I cook.

There are many other ways your connected kitchen can help you with your meal prep. Our Video-to-Recipe feature will provide you with recommended cooking videos and convert the video into easy-to-follow steps so you can follow along while you cook. Let's say I want to make a tart. In the past, I would have had to pause the video every now and then to follow each step. And that's not easy, especially when your hands are full. Now you can convert that video into a recipe that you can then see on your fridge screen or send it to your oven. So all you have to do is press start.

Starting this year, our refrigerators will also offer a weekly report that recaps your food intake patterns. We call this Food Note. Your fridge will track items that have been frequently brought in and taken out and create a report so you can make better decisions during your weekly trip to the grocery store based on the ingredients you frequently use. Food Note also recommends recipes and shows you which items to restock.

But that's not all. Our Family Hub shows more widgets for you to enjoy on its cover screen, which we call Now Brief. It shows various lifestyle widgets and you can ask the fridge: 'Hi Bixby, show me my Now Brief.' The Family Hub can identify the difference between my voice and my husband's and display customized widgets depending on the speaker. It can also show my photos, news of interest, and even my own health information. It is a true companion that understands and helps you more than ever.

But help from appliances is not limited to the kitchen. Two years ago, Samsung introduced its first Bespoke AI Laundry Combo, which eased the load of chores. Literally. Based on our findings, transferring the load to the dryer after the wash is a huge laundry pain point. Nearly half of our US consumers have left laundry in the washer for more than an hour after the cycle is finished. And nearly one in five left their clothes in the washer for over four hours. And so Samsung came up with a solution.

The Bespoke AI Laundry Combo, which removes the need to transfer the laundry, now comes with a faster Super Speed cycle that ends even quicker and can hold heavier loads of laundry than our previous model.

This is the complete solution that will be a huge help to many households. Now, I don't know about you, but I love a freshly ironed shirt, and that can be really hard to achieve that dry cleaner quality at home. So, with Samsung's new Air Dresser and its new auto wrinkle care, it blasts strong air and steam jets to smooth out your shirt. All you have to do is just hang it up. So, while you're getting ready for work, your shirt is steaming and ready to go when you are.

So, while all of these appliances are stationed in place, they're doing their job. We also have our Bespoke AI Jet Bot Steam Ultra to go around the house and keep it tidy. It comes with a Qualcomm Dragon Wing AI chipset for appliances and a 3D dual obstacle sensor. This sensor intelligently identifies various liquids such as coffee, juice, and even clear liquids, effectively preventing the robot vacuum from encountering spills. While its camera helps with navigation, it's also there for more than just cleaning.

It is meant to care for you, your family, and your pets, keeping an eye around the house while you're away. And with our enhanced Bixby, you can talk to your robot vacuum naturally. You could say, 'Hi Bixby, I'm going out for lunch, so could you please clean my bedroom?' It will understand your question, process it, and carry out the request as asked. Your Bespoke AI appliances are there, connected and serving as your home companion.

But are we done? Of course not. At Samsung, we always search for new ways to benefit our consumers with connected appliances. And we have just teamed up with Hartford Steam Boiler Insurance to take it a step further. So to hear more, please welcome HSB CEO Greg Baratz.

Please welcome President and CEO of Hartford Steam Boiler, Greg Baratz.

Hi everyone. It's a pleasure to be here. HSB has a long record of industry leadership, delivering best-in-class equipment breakdown insurance across a wide range of sectors. We provide forward-looking risk solutions and deep technical expertise for insurance worldwide.

This brings us to the data and AI era. As a leader in insurance innovation, we must address the rising demand for more personalized insurance and the rapid adoption of smart home technology. So, as innovators, we looked for a partner whose vision matched ours. Together, we are introducing Smart Home Savings. It's the latest chapter in our commitment to forward-looking technology-enabled insurance solutions. This can help reduce premiums, lowering household risk such as water damage, powered by your SmartThings-connected appliances.

Using information from these connected appliances, we assess the characteristics of your smart home and enable a truly personalized offer. Knowing that you have appliances smart enough to alert you to a small leak before it floods your kitchen, we can help you avoid costly, time-consuming claims. HSB is creating a bridge between Samsung and insurance. That way, families do not have to choose between protection and affordability.

Last year, Samsung and HSB launched a US pilot program and early results indicate significant savings being unlocked from home insurance premiums. Starting this year, we'll expand the initiative to more states across the country, working with leading home insurers. This is just the beginning. It's the foundation for the future where technology and insurance deliver meaningful savings to families everywhere. Thank you.

Please welcome Chi Kim back to the stage.

Thank you, Greg. Let me take you back to the goal that appliances have pursued for more than a century: complete liberation from housework. Samsung is continuously pursuing this goal with the aim of making it a reality. The innovations we described today increase the convenience offered by home appliances and mark a big step forward. We have built a reliable network of devices that smartly work together as your home companion. Going forward, Samsung will remain dedicated to being by your side, eliminating worries about household tasks. We hope to have you as our witness as we embark on this journey and strive to deliver our best. Thank you.

Please welcome Vice President of Digital Health, Dr. Pravin Raja.

Hello everyone. You've just seen how technology can transform your home into an intelligent companion. But this is just the beginning. For decades, care has been reactive. We see problems and address them only after they arise. Now, Samsung aims to redefine care by integrating intelligence across our ecosystem: phones, appliances, wearables, and connected devices. Our vision is to shift from reactive care to proactive care, from fragmented experiences to unified intelligence, and from responding to issues to anticipating and even preventing them. We call it intelligent care: technology that understands your context, identifies potential risks, and acts before issues arise, and supports you seamlessly across everyday moments. Welcome to the future of intelligent care.

First, let's start with the future of self-care. It is essential to manage care holistically, as it's shaped by many of our daily habits: sleep, exercise, nutrition, and mindfulness. In today's world, technology is deeply embedded into our lives, but has yet to address some of the core challenges in health. At Samsung, we believe there's so much more we can and must do. Imagine a future in which your mobile phones, wearables, and appliances immediately understand your health goals and help you take small steps to reach them. Through Samsung Health, our goal is to provide personalized health coaching to help everyone focus on four building blocks that are vital to our health: sleep, physical activity, nutrition, and mental health. This is the foundation of connected care.

We also aim to help identify the potential signs of developing chronic conditions, including heart health, brain health, musculoskeletal, and metabolic health. For example, cardiovascular disease is a leading cause of death globally. For many, unfortunately, it's a silent killer. To help people understand and address this risk, Samsung Health will work to provide visibility into heart health indicators using metrics such as vascular load, blood oxygen, ECG, and more. But we want to go beyond identifying health concerns to help everyone engage in preventative activities that improve health. That includes coaching programs that provide daily insights and guidance to improve sleep, fitness, and more.

And let's say abnormalities are identified based on your health metrics. With Samsung Health, you'll be able to receive personalized coaching to support healthier habits such as eating a balanced diet, getting enough sleep, and engaging in regular physical activity. And you can even connect with healthcare providers on the app, which is already available.

Now, Samsung will also suggest healthy meals based on ingredients already in your refrigerator. Personalized recipes that take into account your blood glucose data and the meals that you have logged. And at the end of a long day, Samsung can help you sleep better. You can relax before bed by easily adjusting lighting and temperature, listening to soothing music, following a simple guided meditation, or listening to sleep stories, all on Samsung Health.

Speaking of sleep, if you're like me, how much sleep you get significantly impacts your energy levels and mood. So, our sleep coaching programs will help improve the quality and regularity of your sleep. Galaxy Watch, Galaxy Ring will monitor your sleep stages and determine an optimal bedtime based on your circadian rhythm. And by working with your air conditioner to adjust the temperature, you can be sure to wake up rested and refreshed.

Samsung will also help monitor vital signs and help alert you to deviations from your typical patterns it may detect, and if needed, help connect you virtually with a doctor.

As we look ahead, Samsung is investing in game-changing partnerships to make personal data and care go hand in hand. This includes our acquisition of Zelty announced last year, which seamlessly brings data to your doctors through a single 360-degree platform with faster response times, deeper insights, and better preventive care. It's a truly new era for data-driven health and wellness.

So from sunrise to sunset, Samsung Health will work tirelessly to empower you to thrive. But intelligent care isn't just about the individual. It's about families, too. Many of us with aging relatives worry about their cognitive health. Unfortunately, signs of cognitive change often surface quietly, long before symptoms can become apparent. It could be subtle shifts in daily habits, small changes in sleep patterns, or speech cadence that can easily go unnoticed. So, we asked: can everyday devices uncover meaningful behavioral trends earlier, naturally and without disruption? To be clear, our aim isn't diagnosis or prediction, but just supportive awareness.

So in the future, we envision analyzing data from Galaxy devices to help identify early signs of cognitive change, so that individuals and families can choose when to seek professional guidance and plan care strategies that extend well-being. This is a feature to be released in beta in select markets.

At Samsung, we partner with experts to deliver insights that complement professional evaluation. Grounded in science, our work focuses on providing clarity and confidence, as increased awareness can make a meaningful impact. The future innovations I've shared with you today reflect Samsung's vision for technology that cares for you. By understanding your unique daily routines, anticipating your needs, and helping to protect the people you love, we can bring comfort, confidence, and support into every moment. Thank you.

Please welcome TM Roh back to the stage.